Chocolate is the answer

We have top scientists today still discovering more secrets behind chocolate’s magic properties!

It contains tryptophan, a chemical in the brain that is used to produce the neurotransmitter, serotonin.  High levels of serotonin stimulate the secretion of endorphins and produce feelings of elation.  (Serotonin is found in the anti-depressant Prozac, and the designer drug ‘ecstasy’.)

Chocolate also contains a chemical called phenylethylamine – high levels of this neurotransmitter help promote feelings of attraction, excitement and giddiness!

So chocolate (especially the good stuff) actually will make you, and the world, a happier and seemingly more attractive place to be!

Shocking Chocolate Fact

Here’s something rather difficult for the ladies to hear; during the rule of the Aztecs, women were not allowed chocolate, it was for men only and a sign of their prowess (and believed to contain aphrodisiac properties)! 

We’ve obviously addressed this terrible injustice in our modern-day consumption levels ladies, thank goodness!

There’s so much more to taste….

There are very exciting developments in the world of chocolate – producers who are supporting farmers to cultivate rare and flavoursome beans, producing exquisite chocolate that tastes like nothing you’ve ever experienced before.

Supermarkets are selling good quality own brands of chocolate, making it accessible and affordable for all.  The quality chocolate shops are more visible on high streets, and we as consumers are being exposed to more gourmet options (as well as all our old favourites too).

The Latin name for cocoa is ‘theobroma cacao’ which literally means ‘food of the gods’ – it’s truly a magical substance and together let’s uncover more delights!