To trust or not to trust?

To trust or not to trust?

You’ve started your business and you are so excited and want to share your wonderful concept with the world.

two rocks posing as people holding hands

Immediately the fears creep in.  What if someone else thinks it’s a good idea and tries to steal it.

When is it right to trust or not to trust that instinct?

The wrong tone

That spirit of fear, or distrust, is now contaminating your copy.

You temper your tone and are careful who you mention, keeping the attention firmly on yourself and not crediting anyone else.

Perhaps you are a bit cagey about exactly what’s on offer – you don’t wish to give too many secrets away. 

The right energy

There is an art to gaining attention and drip-feeding content for momentum and a big reveal.  Done with fear your energy will be off.

Trust in yourself and your product or service and be open to sharing.

Ask yourself, what is that fear really about?

It is doubt about whether you are good enough? Do you have a fear about someone else being better than you?  Are you feeling the dreaded imposter syndrome?

Recognise this for what it really is.  Take some time before you write, post, call and share your news to get in the right positive energy.

Get over yourself

Usually your business concept will be done by someone already – there is very rarely a completely unique idea. 

Do some market research.  Who is the competition and what are they offering?  Don’t go down that rabbit hole of not being as good as them.  Remember, you are the unique element of what you offer as nobody can do you. Get over yourself and own that talent that got you here in the first place!

Competition can be a good thing.  Coffee anyone?  How many artisan coffee shops are in your local town?  Which ones do you visit?  The one or two that resonate with you, that have the friendly barista or your favourite cake?  So everyone comes to your town for great coffee – not everyone chooses the same coffee shop. People will choose you, the others are not the enemy.

What are you missing?

Could you collaborate with another outfit that is similar to yours?  Do you offer an element that they don’t and visa versa, meaning you can offer a bigger or better package to your clients?

What about the possibility of sending work to each other when you are too busy?  Have a grown-up conversation at the outset about the arrangement and keep a note of what happens.  If you are willing and open to try it may work out really well for both parties.  If not, you can politely withdraw from the arrangement at any time.

Act with fear and shut others out and you may damage your reputation in the community.

You can get burnt

There is always a risk in working with others – but that attitude of mistrusting everyone will not serve you well in business.

Work out the upside and the potential downside.   

Go back to your strategy.  Can this relationship/arrangement help you achieve your goals?

Obviously we have all had a bad experience, one that we wish we had not allowed to happen, but you will learn so much more from the odd mistake.

With experience you become more confident about your decision-making process and know when it’s right to trust or not to trust that opportunity or person. 

Are you ready to start your own business (with or without chocolate) and feel that fear but do it anyway – trust yourself and put your faith and trust in the good ones out there. Good luck.

Why I started my business

Why I started my business

 I usually tell everyone about my love of chocolate and people, I just put the two together and created The Melting Pot.

Of course, my reasons for starting run far deeper than that.  

Dawn Fry

Here’s why I really started my business:

I took a job to fit around the needs of the family and it was driving me mad. It was something beneath my skill set for the part-time element and often left me unfulfilled and bored. Trying hard to turn it into something else wasn’t working, which just added to my frustration.

Life’s too short

My Dad became ill with serious cancer, followed by my husband in the same year. The next months were a blur of sitting by hospital beds and supporting them both. It was a tough time, with both seriously ill at the same time and three young children to support too. Driving around the M25 day after day, spending hours at a bedside, sitting watching loved ones suffer, and getting home and trying to be something for the kids. It took its toll.

Eventually, I went back to work but being in that environment was the final straw for me. How could I continue to work in something that didn’t serve me when life was so short and precarious?  

The only way is up

After a gruelling time and against the odds, we received good news, both my dad and hubby survived and are still well to this day, touch wood.

However, I now found myself teary and upset a lot of the time. The past had taken its toll. Not only did I not want to be in my job, but I was also not coping that well at all. It was hard to believe that everyone was going to be OK, even though the news was good, and I certainly didn’t feel OK myself.

One day there was a passing comment made in the office. It typified everything about what was not going to happen for me in my current role. 

I found myself in the toilet crying and knew something had to change.

The lightbulb moment

It was getting to that really low point, that kicked in some form of survival instinct and finally got me to tune into my need to reinvent myself. Time to start my own business, be my own boss, set my own agenda…..but what could I do?

I did literally have a lightbulb moment – I knew my business had to be with people and some sort of food and one day I just went, “chocolate, that’s it”. Running chocolate workshops felt right; I had created my new business idea, now to make it happen.

Redundancy Cheer

Redundancy is no joke; I’m not trying to make light of how awful it feels for some to know that they are going to lose their job and security. For me, it was a cheery and fearful moment. I was called into the office to be told that my job was being made redundant (it was the height of a recession in 2009). My response was ‘hurrah’ as it meant I could focus on my dream. I’d not been there long enough to qualify for redundancy pay, but it did give me the opportunity to start creating a chocolate workshop business as there was no job to full back on. This was the catalyst I really needed to make it a reality.

I left the job in June 2009 and launched The Melting Pot in September 2009.  

Why stop at workshops

After many years since I took the plunge, I still offer chocolate workshops and now so much more….

Hot Chocolate Team Day

So many courses and bespoke events have been created for clients – I say yes, then work out how I’m going to make it work.  

My hubby was inspired too, and for some years has been offering ‘be a blacksmith for a day’ experiences from his forge. We’ve even collaborated and created ‘hot chocolate’ team days.

I’ve documented everything I did to create a ‘business in a chocolate box’ and sell this to others wishing to run chocolate workshops where they live.  

New Dawn start-up business training came out of mentoring and supporting those starting a chocolate workshop business. Not everyone wants to work with chocolate – can you believe that?

Lack of confidence seemed to stop the people I met from starting something, they didn’t believe they could do it. If I could surely others could too? A free creating magic challenge and building confidence course were born.

Who knows what might be next…..

What I’d like to pass on

  1. Don’t stay working in something that makes you unhappy. You can and deserve to be happier at work. If you find yourself having a cry in the toilet, please make a change.
  2. Be brave – stretching your comfort zone will feel uncomfortable at first but the rewards are enormous.
  3. Choose love – firstly learn to love yourself properly, this is so important if you want to support all those that are so important to you too. There is nothing like working for yourself to really explore you and your capabilities.

There it is, why I started my own business. I love being my own boss, flexible, challenging, interesting and you will be so surprised at what you will learn about yourself.

Secret confessions of a chocolatier

Secret confessions of a chocolatier

I’m saving my biggest confession for a bit later. Please read on to the end of the blog where all will be revealed…..

I’m not sure how secret my confessions are, but here goes:

Dawn Fry

Sexy Job Title

For years I worked in offices, I might have had a bit of a fancy title like General Manager at a Professional Body. No one really knew what you did though, unless you bored them with lots of detail.

Asked my profession now and I answer ‘chocolatier’, it feels exciting, a bit different, certainly tasty, and definitely a talking point.   

Confession No 1:
I love it when someone asks what I do.

Tales from the Tanks

Two tanks of chocolate

The title of this blog implied I would be giving away my secret confessions, in reality, I think you do more of that than me. In my workshops, there are a group of people leaning over a vat of molten chocolate. 

The air is thick with the aroma of chocolate.

People are dropping fillings into the tank, retrieving them, and then moving their forks up and down rhythmically, removing the excess chocolate. They start to talk and share their stories. As much as we have fun and a laugh together, we also share some difficult times. It’s a real privilege to be a part of that with my groups.  

Confession No 2:
Chocolate therapy is the way forward.

The wonderful world of chocolate

Working with chocolate is a wonderful way to earn a living, but the actual world of chocolate is amazing.

The fascinating history, the way it’s grown and manufactured. Many artisan producers play with flavours and create new and exciting pairings. Creativity, tastings, competitions, cakes, puddings, bars, truffles, and everything in-between. It’s great to be part of something so innovative and varied.

Confession No 3:
Since working with chocolate, I’ve gone properly over to the dark side, I love something really strong and bitter.

The downside

Cleaning up is the worst bit of the job. Chocolate really does get everywhere. On the upside, you can nibble a bit of chocolate while you work and I do reflect on the fact that someone could be telling me what to do. Even when I’m cleaning I love being my own boss.

Confession No 4:
I save up all my chocolate mats to wash in one go, I can’t face them otherwise. You need loud music and lots of tea towels.

People are the spice of life

A group of people at a hen party

From the outset, I never stood on my own making chocolates to sell. Workshops and experiences were my intentions and one I’m happy to have stuck with. It was a little tricky in lockdown, but thankfully we are back together again. I’ve never been so busy, so you must be up for experiences in person again too.

Confession No 5:
I love the people as much as I love the chocolate (sometimes even a little bit more). That’s my biggest secret. You make chocolate so much more fun, and it just wouldn’t be the same without you.

The not-so-secret confessions of a chocolatier!

Fear of Failure or Fear of Success?

Fear of Failure or Fear of Success?

Most people will think that a fear of failure would stop them from starting something out of their comfort zone. If you don’t start something you can’t fail, so surely it’s far easier not to start.

failure written on a piece of paper on the table, success on another piece of paper being picked up

I beg to differ.

While fear of failure can prevent you from starting, far more powerful is your fear of success.

Let’s explore this a little more:

It’s personal

Do you believe that you deserve to succeed in whatever you set your mind to?

When you consider something that you really would like to do, can you imagine doing well at it? If you do imagine doing well, what emotions does that stir up for you?

Were you always told to be modest and humble, not to brag? Do you need to hide your potential success, so don’t try and achieve as much as you might be capable of?

Does success mean being busy, working all the time, and having no time to play? If you keep it safe and smaller, although you are bored or unfulfilled some of the time, is it better than being too busy?

Your relationships

Might you upset someone with a level of success? Will your success make you different in the eyes of friends, family, or partners? Do you believe some of your network would not like you if you gained a level of success?

Are you always the supporter in your relationships? What if that changed with you as the achiever, the most successful, the breadwinner? 

If you were super-successful, what support would you need?

Where might success lead for you? Does it mean you might leave some behind, or be faced with life-changing decisions?

Money Blocks

Pink piggy bank

Success may or may not have anything to do with money.

What is your relationship like with money?  

Is there a level of money that would make you uncomfortable?

Do you believe you deserve to have money?

You need Denise Duffield Thomas – she is an Entrepreneur that focuses on our relationships with money. 

I always recommend her book ‘Get Rich, Lucky Bitch’ to everyone on my business start-up course. She advocates that we all have money blocks. Emotions buried deep in our belief system stop us from reaching our next level of success. We need to identify and clear the blocks to move on.

Dare to Dream

What does success look like for you?

Dare to dream as big as you can. Forget all those labels, responsibilities, and worries, and take some time to identify what would be a wonderful achievement for you.

You might want to become super fit and healthy, eat differently

Write a book

Start a new business

Take on a role or job that you never dreamed possible

Learn a new hobby, instrument, sport, skill

Plant trees, take up volunteering, save the planet (we need you)

Make a plan!

If you fail you’ve learned. 

You may never reach your potential if you are too scared of being super-successful. It doesn’t have to be some huge grand scheme, it’s whatever success looks like for you. 

Why not come and tell us all about it – let’s make it real!

Do you have the KIT for business?

Do you have the KIT for business?

There have been some perfect examples of where the right KIT has resulted in sales this week.

In one case without the KIT a sale would have fallen through.

Do you have this in your business?

Dawn Fry

What’s KIT? 

KIT is simply ‘Keeping In Touch’ – do this properly and it will help your business no end. Let’s explore if you have the KIT for business

Firstly, I want to tell you a little story…….

How my KIT resulted in extra sales

A customer had been in touch regarding purchasing a gift voucher. They had lots of specific questions, which I answered but it had gone quiet. 

After a few days, I sent another email, asking if I had answered all the questions they had and could I help any further. For some reason, the original email had ended up in the junk folder and had not been read. 

From the customer’s perspective, it looked like I had not bothered. A follow-up and the customer was completely apologetic about not seeing my original response. The result – gift voucher purchased. Very gratefully received and all because I bothered to go back and check-in.

KIT for business

There are a few simple things you can do to keep in touch with your customers, build good relationships, and hopefully help to boost sales.

Rapid Response

If someone sends you an enquiry, get back to them as quickly as possible. When you are in the mood to buy something, you want to achieve your goal. 

Go back to a customer quickly while they are in buying mode. Leave it too long and they may have gone to someone else or changed their mind.

The number of times I hear ‘thanks for coming back to me so quickly’ backed up by the booking – it’s worth a rapid response.

Keep it Simple

How easy it is for someone to get in touch with you? Is it obvious and simple for someone to hit a button, drop you a line, DM, email or call whether it’s your website or social media?  

Sometimes we overlook the absolute obvious. Check your customer’s journey and ensure they can easily make contact if they wish to enquire or buy from you.

Make a Note

Who has been in touch, and have they bought from you yet? If not, have you gone back to them to help further? Can you send them something relevant and useful that will help build your reputation with them and encourage them to purchase in the future?

Whether you keep a database, have a sophisticated system, or simply put a note in your diary – keep a note to touch base.  

Newsletter

A great way to keep in touch is to drop existing and potential customers a line with all your news, or relevant information that they would find interesting. A newsletter is a fab way to do this.  

Be mindful of data protection and do things properly. If you subscribe to a proper newsletter service, there will be an opt-in and unsubscribe service in-built. There are some free services for this too, such as Mailchimp. Act professionally and respectively at all times, but do tell people about what you do regularly. It’s not their business to remember, it’s your business to remind.

NO often means not now, it’s not the right time. Keep in touch and you will be around when the time is YES.

KIT Opportunities

What other opportunities are there in your business to keep in touch?

Mum’s book children’s parties with me. I offer pre-printed invitations, which I send to mum on booking. That ensures that all the mums/dads or carers of the attendees have my details. When their little one comes home full of chocolate and asks if they can have a chocolate party – it’s easy to get in touch and book.

Recipe cards are another keep in touch tool I give out at my adult parties.

If you wish to up the ante a little, here’s how you can work in some WOW.

Daily Disciplines

It takes effort and energy to run your business, and you need to set yourself some daily disciplines to ensure you make keeping in touch a priority.

Explain to your potential customers when you are around, and when you might be taking a moment for family, leisure, or pleasure.  

It’s your rules and you can run your business how you wish, as long as you communicate clearly and act exactly how you say you will.

What would you add to the KIT – do come and share any extra tips with us over on my Facebook page.

If this has made you want to run your own business, here are some potential ideas for you. You might even consider working with chocolate!

What I’ve learnt from running events

What I’ve learnt from running events

Whether you run your own business or not, you will come up against running an ‘event’ at some point. The Christmas lunch, a party, or something work-related – you can’t escape!

A group of people at a hen party

I’ve been running chocolate workshops for over 12 years, and I love working with chocolate and people. 

A workshop, dinner party, or having a table-full at Christmas, the same principles apply to whatever event you might be planning.

Here’s what I’ve learnt from running events

Who’s it for

Who’s your audience?  

My events span primary and secondary schools to team building – so the audience is very diverse. 

Put yourself in the shoes of the attendees. What will make it interesting and relevant for them? If you are working with small children, there can be no gaps (have some colouring up your sleeve to keep them occupied for example).

Here are some specific tips on running successful school events.

What are the expected outcomes?

If you are being hired to deliver an event, this may be easier to achieve. Ask! It’s best to request a phone call or a face-to-face meeting if possible as you can drill down into expectations and ask specific questions. This allows you to manage expectations too.

Even if it’s a family gathering, take a moment to reflect on the guests and what would be suitable for all, bearing in mind there could be different ages and abilities.

How can you achieve expected outcomes?

Have an open mind. Sometimes a request can seem almost impossible. 

I can't written on a piece of paper.  Someone is cutting off the 't so it reads I can

Hold that thought for a while and think to yourself I would like a solution to this. See what comes up.

Trust yourself and your previous experiences, don’t be afraid to put your own stamp on something.

Think about yourself and your needs too. Don’t promise something that is at such a high cost to you it will go wrong, cause you too much stress or make you feel resentful.

What’s plan B?

This is not always possible but having a backup plan is a great strategy. It might just be for elements of the event, where you think there could be stumbling blocks. If a crisis happens on the day, you will find a way through. As long as no one is in actual danger, own up, explain, agree to move on – whatever it takes to get things back on track.

Run it through

This is the best way to ensure your event is a success. Imagine the moment the first person arrives, to the moment the last person leaves, what will be happening and when. Then go through exactly what will be required for each element of their time with you. 

Make a list as you go.

Prep within an inch of your life

Someone laying the table

Once you’ve run it through you will know what needs to be prepped beforehand. Do as much as possible. You can’t be too prepared as once your event is underway your attention is required, and time disappears.

Know your limits. Think about what others can bring to the party if you need to have someone on hand to help. Play to your strengths.  

Act like a pro 

This is not meant to be confusing – you need to be authentic and yourself, but you do need to be the best version of yourself you can be. This does take some energy and it may not feel totally comfortable at first.

Sometimes you have to fake it a little until you make it. This is not being dishonest or inauthentic, it’s acting a little more confident than you feel. It’s about NOT over-sharing how nervous you are or all the things you are worried about that might go wrong. Act like it’s all fine, and if it doesn’t feel fine just yet, keep the faith that it will.

It’s your event, you are responsible for creating some atmosphere, be engaging and interesting, and put lots of energy into making it a success. You can only do so much though, and sometimes your best is not good enough for everyone. We don’t always know their story and will need to chalk it up to experience.

Gain valuable feedback

Find out how your event was received. A corporate-style event makes this a little easier as you can supply feedback forms. 

Talk to people, make a call, go over elements of the event with them, especially if you felt it could have gone better at certain points. Listen. 

You will pick up little nuggets at the event itself if you are open to hearing how people are experiencing their time with you.  

Review and improve

Go over the event in fine detail. Think about those things that worked well, do more of them. For the things that didn’t work quite as well, or you gained insight from feedback, tweak. Keep honing as we can always improve.

squares of white and dark chocolate in a pile

Seriously, if you really want to know what I’ve learnt from running events, add chocolate! You don’t have to be a chocolatier, you could just throw in a tasting for fun, everyone will love it.

Every event is hard work as it will take effort and energy to make it work well. Hosting a great event is such a buzz, one that you will learn and grow from too.

Be confident in your event and others will follow suit. Enjoy and don’t forget to come and tell us all about it.

The best hot chocolate?

The best hot chocolate?

The leaves are turning, the nights are drawing in – it’s officially hot chocolate season once again. 

Chocolate milk with cream on top with autumn leaves scattered around the plate

I’m going to give you my simple tips for the best hot chocolate (in my opinion). Including a bit of history, I’ve shared a recipe for Aztec-style hot chocolate too.

Read on for a review of a new hot chocolate outfit that is a must-visit next time you are up North.

What do you consider the best hot chocolate? Here are my tips:

A simple recipe

Ditch the pre-made chocolate drinks.

Take some of your favourite chocolate, add milk, and heat for the best results.

Hot chocolate in tall glass with cream and sprinkles with a separate pot of mini marshmallows on the side

25g – 30g of chocolate in button form or chop into smallish chunks.  

Measure milk of your choice in the mug you will be serving it in.

Add the cold milk to the chocolate and gently warm in a pan, or in short bursts in the microwave.

Stir frequently, preferably using a whisk.

Serve with adornments of your choice (cream, mallows, grated chocolate, cacao nibs) or leave and drink straight.

Use 50/50 milk/water if you prefer something lighter.

It’s all about the chocolate

squares of white and dark chocolate in a pile

I prefer a good quality dark chocolate for the best hot chocolate. 70% or more in strength would be my preference. Remember the quality of the chocolate is not always reflected in the percentage of cocoa. It may be that you like chocolate that has a good hit of flavour, but has a lower cocoa content.

Remember the milk will sweeten the mixture, so try and go a little darker in your chocolate choice for more chocolate flavour.  

Mix chocolates. If you are not a fan of dark chocolate, then use milk and add a little dark to mix. It will enhance the flavour and add more depth to your delicious hot chocolate drink.

If you want to try something different, strong, and spicey, then try this……..

Aztec-style Hot Chocolate

This is a water-based hot chocolate recipe with lots of added spices.

100g dark chocolate (in button form, or broken into small pieces)

 25g brown sugar

 20g cocoa powder

Spices of your choice – I tend to add lots, including chilli, ginger, cardamom, clove, nutmeg, and cinnamon.

Heat 500ml of water, add the sugar and the cocoa powder, and bring to a simmer, stirring, for three to four minutes. Remove from the heat and leave for one minute. 

Add your chocolate and spices and whisk vigorously. Return to the heat bring back to the simmer for a further two to three minutes – it’s then ready to serve.

For some, this is an acquired taste, but I love the depth and spiciness of this drink. Your kitchen will smell wonderful with a heady aroma of chocolate and spice!

Cocoa Joe’s

Cocoa Joe’s, a small independent company is currently based in York and Patetley Bridge only. On a recent visit to Pateley Bridge, a local recommended I try out their hot chocolate. It was a fab experience.

There was a chocolate menu. 

Hot chocolate drink in white cup and saucer

You chose your hot chocolate drink based on the chocolate it would contain. An outfit after my own heart!  

The server was really helpful and let me taste various options before I decided on the strength I wished to go for. From white, ruby, milk, and many dark varieties of chocolate up to a 100% option. 

There were chocolates from various regions, single-origin chocolate and the server was knowledgeable about all the chocolates on offer.

Chocolate chosen, the buttons were melted into hot, frothy milk, some grated chocolate added to the top and that was it. Silky, full chocolate taste and completely satisfying and delicious. It’s up there as one of my best hot chocolates.

How do you take yours?

Please come and share your top tips and photos on my Facebook page!

What a fab idea for a new business!

6 reasons that stop you from being your own boss – and how to overcome them

6 reasons that stop you from being your own boss – and how to overcome them

How are you?  

We’ve been through (and are still going through) a bit of an ordeal. There has never been such an opportunity to really examine our lives and decide what is most important to us going forward.

Are you happy to return to life roughly as it was before, or have our recent experiences made you think about a change, especially in the way that you work?  

You may have been forced into a different work situation, lost your job, and would love to consider running your own thing.

6 reasons that stop you from being your own boss:

 1. Fear 

2. Lack of confidence 

3. Lack of financial security

4. Competition (someone else already does it, and likely better than I could)

5. Lack of business know-how

6. Change of personal identity (fear of success)

And here’s how you might overcome them:

Overcoming Fear

Someone cutting a piece of paper with I can't written on it, to make I can

Everyone feels fear when they decide on a life change, will you let fear define you, keep you small and safe, or are you willing to live with an element of fear while you step up and say yes?

Standing up and saying out loud – buy this thing from me is daunting and scary and feels too difficult.

You just have to take a leap of faith. 

Try something smaller at first. Think up something you feel a bit scared of doing or trying and do it. Notice what happens afterwards. How bad was it really? Do you now feel a sense of achievement? Even if it didn’t achieve what you hoped, you faced a fear and stepped up?  

Building Confidence

The only way we can ever build our confidence is to stretch our comfort zone. If what you are doing now is not serving you, then you need to change the routine, try something new or different and get a little uncomfortable.

A test I use is TV. I may have been super-busy for a period, really stretching and growing and I need a bit of downtime. I’ll allow a bit of trash TV, late afternoon quizzes, etc, and will switch on to watch around 4/5 pm. At first, it’s a bit of a treat, to chill and take my foot off the pedal. Then I notice I start to get bored and twitchy. 

That’s when I know it’s time to step up again and get creative or do something more productive or I will start to lose confidence.  If tackling this alone feels too hard, check out my building confidence programme

9 points in round blue circles to help you boost your confidence

Financial Security

Do you have financial security with your job? Is your job safe? 

Have you considered that you might be able to do both – keep your job and build a small business on the side?

Can you ask for reduced hours at work, a part-time contract so that you can have some financial security while you build your business? 

Sometimes we have to believe that anything is possible to free us enough to get creative and dare to explore our business ideas.  

Putting a huge financial strain on your new business is always going to affect how you perform. Try and get creative with your finances and think about possible ways to support your new venture (taking in a lodger, creating and space to let in your home via AirB&B, a part-time job on the side).

Competition

How many independent coffee shops do you have near you? 

They didn’t let the fear of competition stop them from getting started, they understood that there was a market for what they had to offer and jumped on the bandwagon. 

You choose to support the ones you like the best, your friend you meet in the coffee shop may have a different favourite to you, so you meet there sometimes too. People choose to buy from you because of the same reasons you choose to buy from others. There is something about what they have to offer that appeals to you, the ambiance, the vibe. 

Once you build a following, you build a reputation through offering the best possible customer experiences and you gain word-of-mouth recommendations. In other words, people buy YOU and there is no one else out there that does you.

Lack of Business Know-How

Say you’ve been in nursing or teaching all your life and you tell yourself that you don’t know the first thing about business, so you’ve dismissed running your own. 

Hello! Your life experiences are totally transferable. The juggling, management, caring, and creativity are all fabulous assets for a business. 

It’s the fear of what we don’t know that can make something feel insurmountable. This does not have to be true. It’s just a story we tell ourselves (and why you might invest in training to learn the bits you don’t know and fill in the gaps). 

Fear of Success

I did a poll not that long ago asking people if fear of failure or a fear of success would be the biggest factor for them. Fear of success came out as the more scary option. 

Do we find that surprising? Think about yourself and your role in your family/society. 

Everyone you know has put you in a pigeon-hole of some sort. It may be related to the work you do, your position in the family, etc. If you suddenly say you are going to do this or train to become that – those close to you can struggle. They may experience fear of losing you, you changing, not having time for them perhaps.  

You do this too. We have our version of ourselves and believe we need to stay that way to fit in with what we know, what others expect from us.

Are you willing and able to be successful? Do you deserve to turn your new business idea into something credible and enjoyable? 

What about the service or products you offer? Do your customers deserve to interact with a business that is going places and future-proof to look after their needs. 

Help Yourself

As you can see most of the fears/worries we will encounter require us to shift our mindset and dare to try what might be possible.  

We only have this one life, you decide.

Procrastination, overwhelm and fear will come along for the ride. I run a free Creating Magic Challenge where we can explore what might be possible. Pop over to Facebook and find out more.


These might help – what business is right for you, 5 business ideas to start tomorrow.

5 simple business ideas to start tomorrow

5 simple business ideas to start tomorrow

Want to start your own business, but still struggling with a good idea?  I’ve compiled 5 simple business ideas that you could get started on straight away.

Each of these ideas is something I’ve popped on a list to consider, or I’ve heard about being a success from others.

Here are my 5 simple business ideas to start tomorrow:

Gin Tours

Two balloon glases and one tall glass each with gin and tonic, ice, lemon and lime

In my local town, there are ghost walks and history tours. I thought a gin tour would be a fab little one to add to the mix. There are plenty of distillery visits on offer, but I didn’t notice any specific tours (although I’m sure some of you will have been on something of this type!).

Speak to some local hostelries and see who would be up for a visit from a group of gin enthusiasts.  (That would at least cover off the licensing laws).  

If you wish to investigate getting licensed yourself so you could serve up the gins in different locations, speak to your local authority and see what’s involved.

Learn the history of gin (mother’s ruin?), brush up on your gin facts and intersperse these throughout your tour.  

Discover what’s produced locally and showcase some local gins, and well as some of your favourites or some wacky new flavour combos.  

Wander around with your group, drinking the odd gin, and having some fun!  

You may need to stick to tonics if it takes off, as I wouldn’t recommend several gins a day as a healthy option, hic!

Treasure Hunts in your local town

These are already in existence, but you could add in your own twists.

A group of people in a huddle on the street each wearing a deerstalker hat

What are your favourite spots in town?

What historic landmarks can you incorporate?

Are there some fascinating history or legends to weave into the game?  

Why not make it child or family-friendly?

Sell packs online or deliver hunts in person.  

Have package options – a short one, a medium one, and a more challenging one. You can charge accordingly. You could add food or drink options and picnics into the mix to maximise your profits or collaborate with other local establishments in your town. People love a package.

Handy Pandy

A younger person's hand over an older person's hand in care/support

So many people need help and support for those odd jobs, running errands, picking up stuff, a bit of good company, and generally you being their handy pandy.

Print some leaflets, pop them through doors, ask friends to tell friends about your services. Do the best you can for each client and watch the word-of-mouth recommendations flow in.

I bet you will be too busy before too long.

You might need to learn quite quickly when to say no.

Book a market stall

Sell something you’ve made.

Piles of pottery small plates in different patterns

If it’s food-related, you will need to register with your local authority and get a number to trade legally. Don’t forget your basics like food hygiene, insurance, etc.

If it’s craft-related and sales are going well, why not consider setting up some workshops teaching others how to do what you do?

Or simply buy stuff and sell it online (Esty, Not on the High Street, eBay etc) or on your market stall.

It can just be a hobby, something you do for fun that earns a few pennies on the side.

It might just turn into something else.

 Run chocolate workshops

 I had to include this one as I have a business opportunity where you can do exactly what I do where you live. 

Two people making chocolates

I’ve created a huge manual of procedures (you don’t have to remember everything). There is a comprehensive training course that includes how to work with chocolate and all the business elements too. Finally, there is ongoing support and encouragement on hand while you navigate your launch and beyond.

It’s a business in a chocolate box – who wouldn’t want to work with chocolate?

If this has made you think I want to do one of the above, but you don’t quite trust yourself to make it happen, I can hold your hand, badger you, convince you when you wobble and generally be a good thorn in your side to get your idea off the ground. Check out my New Dawn programme and see it if might suit you.

What business is right for you?

What business is right for you?

Many people are coming out of the pandemic ready to make a big change, and some of them are looking at starting their own business as an option.

Time for change written in chalk on a blackboard

I’d love to be my own boss, but I don’t know what to do” I so often hear you say!

Let’s explore what business is right for you:

What do you need to stop?

Something is driving your decision to seek to work on your terms.  

Grab a pen and paper or fire up the laptop and sit and write out a list of everything that drives you nuts about what you do now. Work out why you are getting disgruntled and fed up with your current situation.

It doesn’t have to be work-related. Maybe it’s about the lack of flexibility to explore hobbies or be more creative. 

Could it be related to family and wanting more time with loved ones?

Are you unfilled? 

Losing confidence in your abilities? 

Know it’s not the place for you to be anymore?

When does time cease to exist?

Go to that happy place. 

The moments when time hardly exists, you are so absorbed in, and enjoying what you are doing.

Who are the people you are spending time with? How are you interacting with them? What tasks do you manage to complete with great satisfaction? Which hobbies or special interests do you do that fill you with joy or a sense of satisfaction?

What are they, when are they? Write them down and think about exactly what it is you are doing when you are loving the moment.

If you are not sure, keep a diary for a while and identify those things you like to do. Notice those moments and make a note of them.

You dared to dream

Let’s cast your mind back to those days when the world felt like your oyster, you had ideas and ambitions and you always dreamed you would………..

Now fill in the blank.

What jobs/careers/people inspired you and made you want to grow up to be like them?

Add all the jobs/roles/people/industries you ever dreamed of working in.

What have you learned?

Since those early days, you have followed a path, chosen a career, or experienced various roles. You may have also raised a family, been a supporter, carer, played sports, entertained family and friends.

How many skills do you bring to the table?

What do your friends always say you are good at?

Why do they come to you, what advice do they seek?

Write a list of everything you have done and can do and add this to your notes too.

What do you believe?

I’d love to do something but:

  • someone already does it
  • it’s been done before
  • I don’t think it has legs
  • no one would buy that would they
  • I’m a bit too scared
Hugh Laurie quote

How many excuses can you think up to convince yourself not to try a business venture?

What if you dare to try?

Write a simple plan or what you are going to do, how and when, and stick to it. Give it a go and see what happens. You don’t have to leave the day job.

Here are some surprising things you learn about yourself from running your own business.

Imagine it starts to become a success. It may enable you to leave a job you don’t enjoy anymore and focus on doing more of what you do.

When you do decide, let us know what it is and how we can buy it from you.

Still stuck? Here are some great reasons to consider chocolate? These other ideas might also provide some inspiration.

Good luck.