running your own business Archives - Page 2 of 3 - The Melting Pot

Why All Relationships Matter

Posted on 17 February 202217 February 2022 by Dawn Fry

We are talking business relationships here, but it’s personal too.

The most obvious relationships are those we have with our customers. The customer is king in every business. However, there are so many more to consider for a successful business to survive and indeed thrive, including the one you have with yourself.

Let’s explore why all relationships matter:

What relationships?

Meeting at a desk, with notebooks, drinks and laptops (you can't see their faces, just there arms writing in their books)

Sometimes we focus so much on the obvious (our customers) we overlook other opportunities.

Who do you have relationships with?

Customers, employees, contractors, suppliers, competitors, family, friends – are all key relationships within your business.

Another thing to consider is your potential relationship with someone where you are simply making an enquiry.

Maybe you are looking at a business opportunity?

How you behave will reflect on how you are perceived by the vendor.

Do you ask, realise it’s not for you (right now) and then ignore all the follow-ups? What if you later change your mind. If you didn’t go back to them explaining not right now, have you burnt your bridges for a potential transaction in different circumstances?

Send a simple reply explaining it’s not for you and why, and come across as professional and considered.

Supplying the Goods

Think about the importance of getting your supplies for example.

You are spending money with your suppliers and may think that you need do no more than hand over your hard-earned cash. What about a shortage in supplies (something that we are often facing in these difficult times). Your supplier may have to choose which customer to send limited supplies to.

What if you need a rush job and will need a supplier to go the extra mile for you?

Might your supplier recommend your services/goods to another customer if you are great to do business with?

A good relationship can reap unexpected benefits.

Money Matters

How do you pay for your supplies?

Cash flow can be an issue at times, so you may leave certain suppliers waiting for payment.

Is this something you accept personally?

Are you willing and able to wait for payment from a service or goods you have delivered?

What are your terms, and do you act with the same integrity with everyone else you do business with?

If you do hit on difficult times and you need to speak to your suppliers about extending credit for a limited time, your payment history will come into play. Have you built credibility with your supplier to afford you some leeway when it might be most be needed?

The Competition

Hide your head in the sand, feel threatened and defensive, or completely oblivious – what is your attitude to the competition?

Competition can be a good thing. If more people are offering what you do, there must be a demand for it. Always check out the competition and keep an eye on what they are doing. Is there an opportunity to work together, to collaborate?

No one can do things the way that you do them. You are what makes your business unique.

Make friends with the competition where appropriate and explore ways of potentially working together.

The team

If you employ people or use contractors, then they are representing you and your business.

Do they clearly understand and operate by your values? Have you adequately trained and equipped them to achieve their tasks properly?

If there is one big lesson I’ve taken from running my own business, it’s all my fault. If an employee/contractor makes a mistake, then the buck will stop with me. Choose good people (we need to part ways with those that are not the right fit) and train them well.

Build good strong relationships with all members of your team and it will reap rewards.

Customers are King

Without customers, we don’t have a business.

Building strong relationships with your customers and providing the best possible service matters. I like to create sticky customers (ones I cover in chocolate, but also stick around for more). Working with chocolate is a good hook for building rapport, but you don’t need to work with it to use it to your advantage! Here are 100 ways to make your customers go WOW.

You

Nothing will test you like running your own business. It is the best personal development programme you will ever encounter. You will experience highs and lows, but the benefits of being your own boss far outweigh the difficult bits!

Be YOU. People buy authentic, tell your story, be yourself.

If you do not it will be exhausting and not something that you can sustain long term.

Set boundaries for yourself and stick to them. Respect yourself and others will follow suit. Treat everyone in the way you expect to be treated yourself.

The relationship with yourself will be tested and you need to know who you are and what you stand for.

All relationships matter.

Secret confessions of a chocolatier

Posted on 4 February 20224 February 2022 by Dawn Fry

I’m saving my biggest confession for a bit later. Please read on to the end of the blog where all will be revealed…..

I’m not sure how secret my confessions are, but here goes:

Sexy Job Title

For years I worked in offices, I might have had a bit of a fancy title like General Manager at a Professional Body. No one really knew what you did though, unless you bored them with lots of detail.

Asked my profession now and I answer ‘chocolatier’, it feels exciting, a bit different, certainly tasty, and definitely a talking point.

Confession No 1:
I love it when someone asks what I do.

Tales from the Tanks

The title of this blog implied I would be giving away my secret confessions, in reality, I think you do more of that than me. In my workshops, there are a group of people leaning over a vat of molten chocolate.

The air is thick with the aroma of chocolate.

People are dropping fillings into the tank, retrieving them, and then moving their forks up and down rhythmically, removing the excess chocolate. They start to talk and share their stories. As much as we have fun and a laugh together, we also share some difficult times. It’s a real privilege to be a part of that with my groups.

Confession No 2:
Chocolate therapy is the way forward.

The wonderful world of chocolate

Working with chocolate is a wonderful way to earn a living, but the actual world of chocolate is amazing.

The fascinating history, the way it’s grown and manufactured. Many artisan producers play with flavours and create new and exciting pairings. Creativity, tastings, competitions, cakes, puddings, bars, truffles, and everything in-between. It’s great to be part of something so innovative and varied.

Confession No 3:
Since working with chocolate, I’ve gone properly over to the dark side, I love something really strong and bitter.

The downside

Cleaning up is the worst bit of the job. Chocolate really does get everywhere. On the upside, you can nibble a bit of chocolate while you work and I do reflect on the fact that someone could be telling me what to do. Even when I’m cleaning I love being my own boss.

Confession No 4:
I save up all my chocolate mats to wash in one go, I can’t face them otherwise. You need loud music and lots of tea towels.

People are the spice of life

From the outset, I never stood on my own making chocolates to sell. Workshops and experiences were my intentions and one I’m happy to have stuck with. It was a little tricky in lockdown, but thankfully we are back together again. I’ve never been so busy, so you must be up for experiences in person again too.

Confession No 5:
I love the people as much as I love the chocolate (sometimes even a little bit more). That’s my biggest secret. You make chocolate so much more fun, and it just wouldn’t be the same without you.

The not-so-secret confessions of a chocolatier!

Fear of Failure or Fear of Success?

Posted on 13 January 202213 January 2022 by Dawn Fry

Most people will think that a fear of failure would stop them from starting something out of their comfort zone. If you don’t start something you can’t fail, so surely it’s far easier not to start.

failure written on a piece of paper on the table, success on another piece of paper being picked up

I beg to differ.

While fear of failure can prevent you from starting, far more powerful is your fear of success.

Let’s explore this a little more:

It’s personal

Do you believe that you deserve to succeed in whatever you set your mind to?

When you consider something that you really would like to do, can you imagine doing well at it? If you do imagine doing well, what emotions does that stir up for you?

Were you always told to be modest and humble, not to brag? Do you need to hide your potential success, so don’t try and achieve as much as you might be capable of?

Does success mean being busy, working all the time, and having no time to play? If you keep it safe and smaller, although you are bored or unfulfilled some of the time, is it better than being too busy?

Your relationships

Might you upset someone with a level of success? Will your success make you different in the eyes of friends, family, or partners? Do you believe some of your network would not like you if you gained a level of success?

Are you always the supporter in your relationships? What if that changed with you as the achiever, the most successful, the breadwinner?

If you were super-successful, what support would you need?

Where might success lead for you? Does it mean you might leave some behind, or be faced with life-changing decisions?

Money Blocks

Success may or may not have anything to do with money.

What is your relationship like with money?

Is there a level of money that would make you uncomfortable?

Do you believe you deserve to have money?

You need Denise Duffield Thomas – she is an Entrepreneur that focuses on our relationships with money.

I always recommend her book ‘Get Rich, Lucky Bitch’ to everyone on my business start-up course. She advocates that we all have money blocks. Emotions buried deep in our belief system stop us from reaching our next level of success. We need to identify and clear the blocks to move on.

Dare to Dream

What does success look like for you?

Dare to dream as big as you can. Forget all those labels, responsibilities, and worries, and take some time to identify what would be a wonderful achievement for you.

You might want to become super fit and healthy, eat differently

Write a book

Start a new business

Take on a role or job that you never dreamed possible

Learn a new hobby, instrument, sport, skill

Plant trees, take up volunteering, save the planet (we need you)

Make a plan!

If you fail you’ve learned.

You may never reach your potential if you are too scared of being super-successful. It doesn’t have to be some huge grand scheme, it’s whatever success looks like for you.

Why not come and tell us all about it – let’s make it real!

Do you have the KIT for business?

Posted on 2 December 20212 December 2021 by Dawn Fry

There have been some perfect examples of where the right KIT has resulted in sales this week.

In one case without the KIT a sale would have fallen through.

Do you have this in your business?

What’s KIT?

KIT is simply ‘Keeping In Touch’ – do this properly and it will help your business no end. Let’s explore if you have the KIT for business

Firstly, I want to tell you a little story…….

How my KIT resulted in extra sales

A customer had been in touch regarding purchasing a gift voucher. They had lots of specific questions, which I answered but it had gone quiet.

After a few days, I sent another email, asking if I had answered all the questions they had and could I help any further. For some reason, the original email had ended up in the junk folder and had not been read.

From the customer’s perspective, it looked like I had not bothered. A follow-up and the customer was completely apologetic about not seeing my original response. The result – gift voucher purchased. Very gratefully received and all because I bothered to go back and check-in.

KIT for business

There are a few simple things you can do to keep in touch with your customers, build good relationships, and hopefully help to boost sales.

Rapid Response

If someone sends you an enquiry, get back to them as quickly as possible. When you are in the mood to buy something, you want to achieve your goal.

Go back to a customer quickly while they are in buying mode. Leave it too long and they may have gone to someone else or changed their mind.

The number of times I hear ‘thanks for coming back to me so quickly’ backed up by the booking – it’s worth a rapid response.

Keep it Simple

How easy it is for someone to get in touch with you? Is it obvious and simple for someone to hit a button, drop you a line, DM, email or call whether it’s your website or social media?

Sometimes we overlook the absolute obvious. Check your customer’s journey and ensure they can easily make contact if they wish to enquire or buy from you.

Make a Note

Who has been in touch, and have they bought from you yet? If not, have you gone back to them to help further? Can you send them something relevant and useful that will help build your reputation with them and encourage them to purchase in the future?

Whether you keep a database, have a sophisticated system, or simply put a note in your diary – keep a note to touch base.

A great way to keep in touch is to drop existing and potential customers a line with all your news, or relevant information that they would find interesting. A newsletter is a fab way to do this.

Be mindful of data protection and do things properly. If you subscribe to a proper newsletter service, there will be an opt-in and unsubscribe service in-built. There are some free services for this too, such as Mailchimp. Act professionally and respectively at all times, but do tell people about what you do regularly. It’s not their business to remember, it’s your business to remind.

NO often means not now, it’s not the right time. Keep in touch and you will be around when the time is YES.

KIT Opportunities

What other opportunities are there in your business to keep in touch?

Mum’s book children’s parties with me. I offer pre-printed invitations, which I send to mum on booking. That ensures that all the mums/dads or carers of the attendees have my details. When their little one comes home full of chocolate and asks if they can have a chocolate party – it’s easy to get in touch and book.

Recipe cards are another keep in touch tool I give out at my adult parties.

If you wish to up the ante a little, here’s how you can work in some WOW.

Daily Disciplines

It takes effort and energy to run your business, and you need to set yourself some daily disciplines to ensure you make keeping in touch a priority.

Explain to your potential customers when you are around, and when you might be taking a moment for family, leisure, or pleasure.

It’s your rules and you can run your business how you wish, as long as you communicate clearly and act exactly how you say you will.

What would you add to the KIT – do come and share any extra tips with us over on my Facebook page.

If this has made you want to run your own business, here are some potential ideas for you. You might even consider working with chocolate!

What I’ve learnt from running events

Posted on 26 November 202126 November 2021 by Dawn Fry

Whether you run your own business or not, you will come up against running an ‘event’ at some point. The Christmas lunch, a party, or something work-related – you can’t escape!

I’ve been running chocolate workshops for over 12 years, and I love working with chocolate and people.

A workshop, dinner party, or having a table-full at Christmas, the same principles apply to whatever event you might be planning.

Here’s what I’ve learnt from running events

Who’s it for

Who’s your audience?

My events span primary and secondary schools to team building – so the audience is very diverse.

Put yourself in the shoes of the attendees. What will make it interesting and relevant for them? If you are working with small children, there can be no gaps (have some colouring up your sleeve to keep them occupied for example).

Here are some specific tips on running successful school events.

What are the expected outcomes?

If you are being hired to deliver an event, this may be easier to achieve. Ask! It’s best to request a phone call or a face-to-face meeting if possible as you can drill down into expectations and ask specific questions. This allows you to manage expectations too.

Even if it’s a family gathering, take a moment to reflect on the guests and what would be suitable for all, bearing in mind there could be different ages and abilities.

How can you achieve expected outcomes?

Have an open mind. Sometimes a request can seem almost impossible.

I can't written on a piece of paper. Someone is cutting off the 't so it reads I can

Hold that thought for a while and think to yourself I would like a solution to this. See what comes up.

Trust yourself and your previous experiences, don’t be afraid to put your own stamp on something.

Think about yourself and your needs too. Don’t promise something that is at such a high cost to you it will go wrong, cause you too much stress or make you feel resentful.

What’s plan B?

This is not always possible but having a backup plan is a great strategy. It might just be for elements of the event, where you think there could be stumbling blocks. If a crisis happens on the day, you will find a way through. As long as no one is in actual danger, own up, explain, agree to move on – whatever it takes to get things back on track.

Run it through

This is the best way to ensure your event is a success. Imagine the moment the first person arrives, to the moment the last person leaves, what will be happening and when. Then go through exactly what will be required for each element of their time with you.

Make a list as you go.

Prep within an inch of your life

Once you’ve run it through you will know what needs to be prepped beforehand. Do as much as possible. You can’t be too prepared as once your event is underway your attention is required, and time disappears.

Know your limits. Think about what others can bring to the party if you need to have someone on hand to help. Play to your strengths.

Act like a pro

This is not meant to be confusing – you need to be authentic and yourself, but you do need to be the best version of yourself you can be. This does take some energy and it may not feel totally comfortable at first.

Sometimes you have to fake it a little until you make it. This is not being dishonest or inauthentic, it’s acting a little more confident than you feel. It’s about NOT over-sharing how nervous you are or all the things you are worried about that might go wrong. Act like it’s all fine, and if it doesn’t feel fine just yet, keep the faith that it will.

It’s your event, you are responsible for creating some atmosphere, be engaging and interesting, and put lots of energy into making it a success. You can only do so much though, and sometimes your best is not good enough for everyone. We don’t always know their story and will need to chalk it up to experience.

Gain valuable feedback

Find out how your event was received. A corporate-style event makes this a little easier as you can supply feedback forms.

Talk to people, make a call, go over elements of the event with them, especially if you felt it could have gone better at certain points. Listen.

You will pick up little nuggets at the event itself if you are open to hearing how people are experiencing their time with you.

Review and improve

Go over the event in fine detail. Think about those things that worked well, do more of them. For the things that didn’t work quite as well, or you gained insight from feedback, tweak. Keep honing as we can always improve.

squares of white and dark chocolate in a pile

Seriously, if you really want to know what I’ve learnt from running events, add chocolate! You don’t have to be a chocolatier, you could just throw in a tasting for fun, everyone will love it.

Every event is hard work as it will take effort and energy to make it work well. Hosting a great event is such a buzz, one that you will learn and grow from too.

Be confident in your event and others will follow suit. Enjoy and don’t forget to come and tell us all about it.

10 tips to keep them coming back

Posted on 1 October 20211 October 2021 by Dawn Fry

As a small business owner, you have a unique opportunity to provide a passionate and dedicated service for your customers.

Get this right and your customers will sing your praises to others. Most importantly, they will stick around to do more business with you too.

This is why you need sticky customers. Read on for 10 tips to keep them coming back for more…..

Great customer service will make the world a better place

Imagine all those happy customers.

Maya Angelou quote "People will forget what you said, people will forget what you did, but people will never forget how you make them feel."

You have helped create a warm glow for them instead of the usual huge frustrations. Too many of us are treated poorly, without respect, and just not listened to. Become their ear, make them feel better, just simply CARE.

There will be less moaning (except for the weather perhaps). Customers will start to share their feel-good stories instead.

Little by little it may help to lift the mood of the nation.

Let’s start the customer service revolution

Great customer service has such massive potential.

Exceptional service makes you stand out from competitors. You will gain loyal followers, repeat business, build strong relationships, and subsequently grow your business.

I believe it’s more than that, it’s our bigger purpose.

We have a duty to get good at this because your customers really do matter. Be thankful they choose to do business with you. Without them, you don’t have a business anyway.

We can set the tone for others to follow in our footsteps. By doing this well, there will be no choice in the end. It will become what consumers expect. Do or die for businesses!

Here’s what I recommend you need to think about…….

10 tips to keep them coming back:

Be YOU. People want authentic – customers will spot bullsh*t a mile off.
Get in the right mindset. Care about your customers and about the service you provide to them, no matter what is going on for you.
Map the whole journey a customer might take with you (including before you know who they are) and do exactly what you promise you say you will. Just doing exactly what we promised can be a win-win situation. Imagine the possibilities if you can exceed expectations.
Provide something useful/helpful/interesting for them – think about what they need, want, have to solve, and try and be a solution.
Own it. It’s all your fault. Even if it was your employee that did the wrong deed. You didn’t train them properly, or you hired the wrong person. Tough, but in the eyes of the customer none of that matters to them.
Gain testimonials and/or press coverage to help build credibility. Ask for feedback to understand what you can hone and improve.
Act quickly. If you can’t, get in touch and explain when what and why.
Keep in touch. It’s not your customers’ responsibility to remember to do business with you. Let them know about what’s coming up, special offers, loyalty schemes. Provide more value to help them.
Demonstrate your values. Display and explain them if relevant. Be charitable and the reasons behind your choices.
Be energetic, can-do – say YES.

I don’t just cover mine in chocolate, but it helps!

If you want to get a head start in the customer service stakes adding chocolate into the mix is a great idea. If you want some more, try my 100 Ways to WOW.

What I learned from saying YES

Posted on 22 September 20214 April 2023 by Dawn Fry

Not long along I gave you 5 reasons to say NO, and here I am encouraging you to say YES!

Confusing, maybe? The thing is both are valid, and it will be about building confidence in your decision-making.

Firstly, having a clear ‘why’ will matter the most, as that helps you decide if it’s worth your time or effort. Are you someone who gets a gut feeling about things? If you are, trust yourself and act accordingly. Sleep on something rather than make a snap decision and see what comes up the next day. Write out a list of pros and cons and make a proper evaluation.

Sometimes you just need to have a go – here’s what I learned from saying YES:

Grow your Confidence

I can't written on a piece of paper with someone cutting off the 't to read I can.

An opportunity presents itself and you immediately say no. That’s it, opportunity over, do you ever examine why that was your response?

Are you scared of change?

Do you find it easier to stay within what you know, and prefer never to challenge yourself?

Many of us do prefer to play safe but say YES once in a while and you will be forced out of your comfort zone. We all know that’s where the magic really happens.

In a toilet in a bar in Shoreditch the wallpaper read “your comfort zone will kill you” and while that’s a bit dramatic, there’s a lot of truth in that. You will find it does amazing things for your confidence in the end.

Hidden Opportunities

Once upon a time, there was a blog about sheds. I tweeted the guy responsible and told him I made chocolates in my shed, so what was the most interesting thing he’d discovered people doing in their sheds? He said I was pretty interesting and did I want to be featured on his blog. Yes please, I said!

Large shed in the garden with the double doors open

A few weeks later I was contacted by The Sun newspaper and formed part of an article on what business people did in their sheds (they had seen my feature on the Shed Blog). Some months after that I was contacted by The Independent on Sunday and had a full-page feature on my shed for a gardening article.

I also won an iPad for a social media competition using this story and of course gained credibility and awareness for my business.

You will find a way

Someone makes a proposal to you. At the time of speaking to them, you don’t know how you are going to deliver what they are asking of you. If the answer is no, it’s job done, no further thought is required. Say yes and then your brain needs to work out a way.

It may be you need to have a conversation with someone who does know a way. They may be able to help, or certainly point you to where to find out more. A bit of research is undertaken. Sometimes it’s as simple and sleeping on it and in the morning you have a solution! Once you have said yes to something then you will find a solution – even if it’s not quite what was asked for in the first place!

New Possibilities

People at the forge. Once hammering on an anvil and one in the fire on a team day experience

You simply can’t think of everything, even if you thought you have covered off all bases in whatever context that might be. I guarantee someone will ask you something that you had not considered. Is that a better option for you? Might it be something worth exploring further, a new avenue or offering?

When I started my chocolate business, I always intended to offer workshops to adults and children.

I still do that to this day, but my events have evolved so much over the years. I’ve added in workshops specific to hens, schools, teams, customer service, running a business, and collaborations with my blacksmith hubby. Usually, because I’ve been asked by a customer to deliver a specific theme.

Shiny new object syndrome is a real thing – you can end up going down the wrong path from time to time, but being open to explore new possibilities is worth consideration at least.

Good Vibes

Being willing to consider ideas, saying yes to opportunities creates a can-do positive attitude to life in general. I think that’s a really good thing.

What are you going to say YES to? Come and tell us your story.

6 reasons that stop you from being your own boss – and how to overcome them

Posted on 20 August 202120 August 2021 by Dawn Fry

How are you?

We’ve been through (and are still going through) a bit of an ordeal. There has never been such an opportunity to really examine our lives and decide what is most important to us going forward.

Are you happy to return to life roughly as it was before, or have our recent experiences made you think about a change, especially in the way that you work?

You may have been forced into a different work situation, lost your job, and would love to consider running your own thing.

6 reasons that stop you from being your own boss:

1. Fear

2. Lack of confidence

3. Lack of financial security

4. Competition (someone else already does it, and likely better than I could)

5. Lack of business know-how

6. Change of personal identity (fear of success)

And here’s how you might overcome them:

Overcoming Fear

Someone cutting a piece of paper with I can't written on it, to make I can

Everyone feels fear when they decide on a life change, will you let fear define you, keep you small and safe, or are you willing to live with an element of fear while you step up and say yes?

Standing up and saying out loud – buy this thing from me is daunting and scary and feels too difficult.

You just have to take a leap of faith.

Try something smaller at first. Think up something you feel a bit scared of doing or trying and do it. Notice what happens afterwards. How bad was it really? Do you now feel a sense of achievement? Even if it didn’t achieve what you hoped, you faced a fear and stepped up?

Building Confidence

The only way we can ever build our confidence is to stretch our comfort zone. If what you are doing now is not serving you, then you need to change the routine, try something new or different and get a little uncomfortable.

A test I use is TV. I may have been super-busy for a period, really stretching and growing and I need a bit of downtime. I’ll allow a bit of trash TV, late afternoon quizzes, etc, and will switch on to watch around 4/5 pm. At first, it’s a bit of a treat, to chill and take my foot off the pedal. Then I notice I start to get bored and twitchy.

That’s when I know it’s time to step up again and get creative or do something more productive or I will start to lose confidence. If tackling this alone feels too hard, check out my building confidence programme.

9 points in round blue circles to help you boost your confidence

Financial Security

Do you have financial security with your job? Is your job safe?

Have you considered that you might be able to do both – keep your job and build a small business on the side?

Can you ask for reduced hours at work, a part-time contract so that you can have some financial security while you build your business?

Sometimes we have to believe that anything is possible to free us enough to get creative and dare to explore our business ideas.

Putting a huge financial strain on your new business is always going to affect how you perform. Try and get creative with your finances and think about possible ways to support your new venture (taking in a lodger, creating and space to let in your home via AirB&B, a part-time job on the side).

Competition

How many independent coffee shops do you have near you?

They didn’t let the fear of competition stop them from getting started, they understood that there was a market for what they had to offer and jumped on the bandwagon.

You choose to support the ones you like the best, your friend you meet in the coffee shop may have a different favourite to you, so you meet there sometimes too. People choose to buy from you because of the same reasons you choose to buy from others. There is something about what they have to offer that appeals to you, the ambiance, the vibe.

Once you build a following, you build a reputation through offering the best possible customer experiences and you gain word-of-mouth recommendations. In other words, people buy YOU and there is no one else out there that does you.

Lack of Business Know-How

Say you’ve been in nursing or teaching all your life and you tell yourself that you don’t know the first thing about business, so you’ve dismissed running your own.

Hello! Your life experiences are totally transferable. The juggling, management, caring, and creativity are all fabulous assets for a business.

It’s the fear of what we don’t know that can make something feel insurmountable. This does not have to be true. It’s just a story we tell ourselves (and why you might invest in training to learn the bits you don’t know and fill in the gaps).

Fear of Success

I did a poll not that long ago asking people if fear of failure or a fear of success would be the biggest factor for them. Fear of success came out as the more scary option.

Do we find that surprising? Think about yourself and your role in your family/society.

Everyone you know has put you in a pigeon-hole of some sort. It may be related to the work you do, your position in the family, etc. If you suddenly say you are going to do this or train to become that – those close to you can struggle. They may experience fear of losing you, you changing, not having time for them perhaps.

You do this too. We have our version of ourselves and believe we need to stay that way to fit in with what we know, what others expect from us.

Are you willing and able to be successful? Do you deserve to turn your new business idea into something credible and enjoyable?

What about the service or products you offer? Do your customers deserve to interact with a business that is going places and future-proof to look after their needs.

Help Yourself

As you can see most of the fears/worries we will encounter require us to shift our mindset and dare to try what might be possible.

We only have this one life, you decide.

Procrastination, overwhelm and fear will come along for the ride. I run a free Creating Magic Challenge where we can explore what might be possible. Pop over to Facebook and find out more.

These might help – what business is right for you, 5 business ideas to start tomorrow.

5 simple business ideas to start tomorrow

Posted on 21 July 202119 August 2021 by Dawn Fry

Want to start your own business, but still struggling with a good idea? I’ve compiled 5 simple business ideas that you could get started on straight away.

Each of these ideas is something I’ve popped on a list to consider, or I’ve heard about being a success from others.

Here are my 5 simple business ideas to start tomorrow:

Gin Tours

Two balloon glases and one tall glass each with gin and tonic, ice, lemon and lime

In my local town, there are ghost walks and history tours. I thought a gin tour would be a fab little one to add to the mix. There are plenty of distillery visits on offer, but I didn’t notice any specific tours (although I’m sure some of you will have been on something of this type!).

Speak to some local hostelries and see who would be up for a visit from a group of gin enthusiasts. (That would at least cover off the licensing laws).

If you wish to investigate getting licensed yourself so you could serve up the gins in different locations, speak to your local authority and see what’s involved.

Learn the history of gin (mother’s ruin?), brush up on your gin facts and intersperse these throughout your tour.

Discover what’s produced locally and showcase some local gins, and well as some of your favourites or some wacky new flavour combos.

Wander around with your group, drinking the odd gin, and having some fun!

You may need to stick to tonics if it takes off, as I wouldn’t recommend several gins a day as a healthy option, hic!

Treasure Hunts in your local town

These are already in existence, but you could add in your own twists.

A group of people in a huddle on the street each wearing a deerstalker hat

What are your favourite spots in town?

What historic landmarks can you incorporate?

Are there some fascinating history or legends to weave into the game?

Why not make it child or family-friendly?

Sell packs online or deliver hunts in person.

Have package options – a short one, a medium one, and a more challenging one. You can charge accordingly. You could add food or drink options and picnics into the mix to maximise your profits or collaborate with other local establishments in your town. People love a package.

Handy Pandy

A younger person's hand over an older person's hand in care/support

So many people need help and support for those odd jobs, running errands, picking up stuff, a bit of good company, and generally you being their handy pandy.

Print some leaflets, pop them through doors, ask friends to tell friends about your services. Do the best you can for each client and watch the word-of-mouth recommendations flow in.

I bet you will be too busy before too long.

You might need to learn quite quickly when to say no.

Book a market stall

Sell something you’ve made.

Piles of pottery small plates in different patterns

If it’s food-related, you will need to register with your local authority and get a number to trade legally. Don’t forget your basics like food hygiene, insurance, etc.

If it’s craft-related and sales are going well, why not consider setting up some workshops teaching others how to do what you do?

Or simply buy stuff and sell it online (Esty, Not on the High Street, eBay etc) or on your market stall.

It can just be a hobby, something you do for fun that earns a few pennies on the side.

It might just turn into something else.

Run chocolate workshops

I had to include this one as I have a business opportunity where you can do exactly what I do where you live.

I’ve created a huge manual of procedures (you don’t have to remember everything). There is a comprehensive training course that includes how to work with chocolate and all the business elements too. Finally, there is ongoing support and encouragement on hand while you navigate your launch and beyond.

It’s a business in a chocolate box – who wouldn’t want to work with chocolate?

If this has made you think I want to do one of the above, but you don’t quite trust yourself to make it happen, I can hold your hand, badger you, convince you when you wobble and generally be a good thorn in your side to get your idea off the ground. Check out my New Dawn programme and see it if might suit you.

5 reasons you need to say NO

Posted on 12 July 202125 September 2021 by Dawn Fry

You have started a business.

Keen to not miss any opportunity, you are agreeing to all sorts of things.

Here are 5 reasons you need to say NO to make your business a success:

Your time is valuable

Value yourself and your time.

Lots of stopwatches in a pile in different pastels shades

You will never get a day back again and nothing is as priceless as your time.

We often waste time and energy on something that doesn’t work out. Learn and move on. Don’t beat yourself up for time wasted but do take the lessons from what you don’t wish to repeat!

Set Boundaries

Set regular time in your diary for growing and developing your business and honour this as if it was the most important event EVER.

Family and friends do not always appreciate how disciplined we need to be working for ourselves and may think you are available. It’s your job to educate them as to when you are free and when you cannot be disturbed (except in a real emergency).

Some people are just time vampires. Make sure you set boundaries with them and personally. Stick to them.

Set start and end times for meetings, let the other person know how long they have with you.

Be a good time-keeper, so you are not on the back foot apologising for being late and allowing this to blur boundaries.

Stick to your principles

Why did you start your business?

If you went through my start-up training this is the first module we cover. Without knowing your why, it’s difficult to plot your path, keep to your long-term strategy.

It’s never just about the money. The money is a lovely bonus, but you didn’t start what you are doing just for money.

There were other reasons involved.

Take a moment to remind yourself of what you want to achieve, and where you want to go.

Are you allowing someone or something to dictate the direction of your business? Do you need to say no to someone or something, so you stay true to your path?

It’s your choice

You get to choose.

One of the most wonderful things about running your own business is you get to do things the way you want to.

I work Monday to Saturday but in a flexible manner. Except in exceptional circumstances, I don’t work on a Sunday, as that is my family time.

During the week, I take time out to do things like play tennis or meet with friends. It’s not full-time Monday to Saturday, it’s when I want to work, factoring in what works for my customers too of course (like a weekend option). Some years ago I stopped offering evening workshops as they made me too tired. I want balance in my life.

You choose when you say no.

Look after yourself

Most importantly, take some time for yourself.

If you need to re-charge it’s so important that you allow some time each week doing those things you love. Exercise, nature, good food and hydration, sleep, quiet time. Whatever it takes – make sure you say no to those things that stop you from looking after yourself.

It’s empowering to say NO. You may find it a little worrying or difficult initially. If you focus on what you want to achieve and stick to your guns, you will find the decision process becomes more obvious.

Until you need to say YES!