Can you believe I’ve been running my business for 16 years – I launched way back in September 2009! I always try to keep upbeat and positive (who wants to deal with a moaning Mrtyle?) in my messages/media. It’s a fun, tasty business, welcoming visitors to my workshops. However, it’s time for some truth from the choccie tanks – it’s not been too rosy lately.

Hands-up! I have to take responsibility for what happens in my business, and life got in the way (I talked about this in a previous post). We cared for loved ones at the end of their life, and it literally happened one after the other with my hubby’s mum, then my Dad, and we were not able to fully function in our businesses for quite a time.
It was lovely to get back to work after months of difficulty.
What’s great….
I LOVE welcoming you to the chocolate tanks. Getting to spend a couple of hours with young ones celebrating a birthday, or adults coming along for a treat, is as magical today as it was all those years ago. Having a really good chat and learning all about what you do is always interesting and often fascinating. Seeing you get creative and make such lovely treats to enjoy, share, and be proud of is so rewarding for me too.

I’m immersed in the world of chocolate, and that is fantastic of course. I’m going to digress a little here, as I have a top tip to share – I’ve been signed up to the Cocoa Runners Tasting Club for the past few months and it’s totally amazing – highly recommended (a subject for another blog post soon). However, chocolate is only a small part of what brings me joy. I realised some time ago that I just love to ‘host’. To welcome you to my special space and try and create something memorable and enjoyable for the time I have with you. (I just had to auto-correct memorable, as I’d written memorial, I think you can see how my brain is working these days ☹)
What’s not so great……
The reality is that I’ve lost my mojo for marketing and promotion. You need a plan to move with the (ever-changing) times of socials, and put a lot of energy and effort into the process. After what I went through, I didn’t feel like doing that, and that is a habit that has got a little stuck.
One can buy that sort of input for your business, and many entrepreneurial types will do just that. That causes me some dilemma too, as it’s a costly investment, easy to get very wrong, and if successful, could make one super-busy. I don’t want super-busy, I would love just right (I’m a bit fussy, aren’t I!).
What would be great……
Just right involves me working most weekends, being booked up in advance for Saturdays and Sundays, running an event each day, with the odd school, corporate event, or book group covered off during the week. I was lucky enough to need to book weekends out of my calendar to take time off in the not too distant past.
The longevity of my business, the word of mouth marketing (the gold standard of marketing, thank you) means that I am lucky to get bookings, but they are far short of what they need to be for me to carry on running the business long-term.
I blame the owner. She could do better!
I also wonder if, after so long, everyone has been and done the chocolate-event, and is looking for a new experience (don’t forget you can add a bit of blacksmithing into the mix with hubby’s courses). There are many who haven’t heard of me, and I still find mums saying they didn’t know I existed.
Well, after 16 years, I’ve been a little less positive here. It’s hard to fill the spaces sometimes, and when bookings are down, you feel a little despondent and wonder if it’s maybe time to hang up the apron. I’m not ready for that yet. AND October is the month that celebrates Chocolate Week!
So, can I ask a favour, please? Can I ask if you could help with one of the following:
Would you be kind enough to let a friend know about The Melting Pot in Hitchin? Here’s a link to my website.
Can you share my details on Facebook? Here’s a link to my facebook page.
A like goes a long way, so even acknowledging this post will help it be seen by more, thank you.
Possibly come back for another workshop or try one for the first time – Christmas is coming! Here’s a link to my calendar for availability.
Talk to me about what you want to do – if there are budget constraints for a full workshop, I can offer talks and tastings, or we can make fewer things. I’m my own boss, so can be flexible where possible.

I thought long and hard about writing this, asking for your help when I’ve owned up to not doing some of the hard yards. It’s not lazy on my part, I promise, it’s sometimes not being able to see the woods for the trees, and I think in this day and age, some good old honesty goes a long way. I do hope you agree.
I also sincerely hope I’ve not been a Debbie Downer on your day. I truly appreciate everyone that has supported my chocolate-workshop business over the many years, thank you from the bottom of my chocolate tanks 🙂
Dawn x