7 reasons to just do it

7 reasons to just do it

What are you deliberating on right now?

It can feel so difficult to wrestle with a choice or change of direction. We might make a list of pros and cons, talk to all the people we know and trust, seeking answers elsewhere. At the end of the day, the decision is yours.

Sometimes we just have to bite the bullet and say yes to a situation or opportunity.

Here are 7 reasons to just do it:

Enthusiasm

You are obviously excited about this opportunity, or it would not be causing you the anxiety of deliberation. Listen to that emotion. What is it really telling you?

If you seek a new adventure of some sort, the reality is likely that you feel a bit stuck or stale with what is going on in your life at the moment. It’s time for a change or you would not have been attracted to the idea in the first place! Enthusiasm motivates you to take further action.

Momentum

While your energy is high, and you are in the mood to explore – act on it. Go and find out lots of information, speak to relevant people with a BIG caveat! Who you speak to matters! Some people, especially those close to you can be very cautious and negative about shiny new ideas.  

Seek out those that have relevant experience of what you want to explore. Use that momentum to really flesh out your idea in more detail. 

Energy and drive are required to make big changes.

Back yourself

You’ve got this.

Almost anything is actually possible if we put our minds to it. We tell ourselves we can’t do something as we have put ourselves in a pigeonhole. When we actually challenge ourselves to achieve something, it’s amazing the resources we find within ourselves.

There is also a whole world of experts, mentors, teachers, and coaches out there. If you don’t know how to do something go and find out about it from someone who does. If that’s starting a business, my hand is waving in the air!

Stretching your comfort zone

In a toilet in Shoreditch, there is some wallpaper that says, “your comfort zone will kill you”. 

Rather dramatic, but how true. We slowly shrivel up and fade away when we don’t challenge ourselves now and again. It can be just a small action, something that makes you feel a little uncomfortable now and again will work wonders for your self-esteem. Running a business stretches my comfort zone on a regular basis, there are some surprising things you will learn about yourself!

What’s the downside?

Is it losing face, fear of failure, scared someone will say no, someone will judge you? Honestly, how bad could the downside be? I think we can often overestimate the downside of something so be as objective as possible. If we fail, we have learned some valuable lessons. 

Can you afford to lose?

Putting my whole life, house, family, and the dog at risk from making a decision is not one I could live with. As much as I may dive in with a big decision and give it a go, I need to know the cost should it go wrong.

A default setting is often – I can’t afford that. That may well be because it’s a stretch financially. It is also about backing yourself to achieve something and that feels very uncomfortable. 

There are many ways to finance plans; business and personal loans, credit, etc – not just about what is currently in your piggy bank. Speak to a finance professional and take advice. Learn what the risk is to you and then make an educated choice on whether you can afford to lose or not.

 What will success look like?

Cork popping off a bottle of champagne with sparklers fizzing out of the top

You did it, took the plunge, and there you are sipping a glass of fizz reflecting on the journey you’ve been on.

What does success look like to you, what measures will mean that you have made it? Don’t just look at the numbers because it’s never just about the money. There will be financial goals, but what personal goals are there too? More free time, quality time with family and friends, holidays when it suits you and not the office rota?

Define your success criteria and if the decision means you are more likely to gain the success you seek, this life is far too short so………JUST DO IT!

Come and tell us your big news.

Fear of Failure or Fear of Success?

Fear of Failure or Fear of Success?

Most people will think that a fear of failure would stop them from starting something out of their comfort zone. If you don’t start something you can’t fail, so surely it’s far easier not to start.

failure written on a piece of paper on the table, success on another piece of paper being picked up

I beg to differ.

While fear of failure can prevent you from starting, far more powerful is your fear of success.

Let’s explore this a little more:

It’s personal

Do you believe that you deserve to succeed in whatever you set your mind to?

When you consider something that you really would like to do, can you imagine doing well at it? If you do imagine doing well, what emotions does that stir up for you?

Were you always told to be modest and humble, not to brag? Do you need to hide your potential success, so don’t try and achieve as much as you might be capable of?

Does success mean being busy, working all the time, and having no time to play? If you keep it safe and smaller, although you are bored or unfulfilled some of the time, is it better than being too busy?

Your relationships

Might you upset someone with a level of success? Will your success make you different in the eyes of friends, family, or partners? Do you believe some of your network would not like you if you gained a level of success?

Are you always the supporter in your relationships? What if that changed with you as the achiever, the most successful, the breadwinner? 

If you were super-successful, what support would you need?

Where might success lead for you? Does it mean you might leave some behind, or be faced with life-changing decisions?

Money Blocks

Pink piggy bank

Success may or may not have anything to do with money.

What is your relationship like with money?  

Is there a level of money that would make you uncomfortable?

Do you believe you deserve to have money?

You need Denise Duffield Thomas – she is an Entrepreneur that focuses on our relationships with money. 

I always recommend her book ‘Get Rich, Lucky Bitch’ to everyone on my business start-up course. She advocates that we all have money blocks. Emotions buried deep in our belief system stop us from reaching our next level of success. We need to identify and clear the blocks to move on.

Dare to Dream

What does success look like for you?

Dare to dream as big as you can. Forget all those labels, responsibilities, and worries, and take some time to identify what would be a wonderful achievement for you.

You might want to become super fit and healthy, eat differently

Write a book

Start a new business

Take on a role or job that you never dreamed possible

Learn a new hobby, instrument, sport, skill

Plant trees, take up volunteering, save the planet (we need you)

Make a plan!

If you fail you’ve learned. 

You may never reach your potential if you are too scared of being super-successful. It doesn’t have to be some huge grand scheme, it’s whatever success looks like for you. 

Why not come and tell us all about it – let’s make it real!

What’s the plan, Stan?

What’s the plan, Stan?

I’m not a great fan of New Year resolutions. They tend to be a bit flash in the pan. However, now is a great time of year to reflect and work out something more meaningful and relevant for the following months and beyond.

Let’s hope there are not too many more weeks of restrictions and compromise to come. At the time of writing this, it seems that we have a bit to go yet. 

This is the moment between Christmas and New Year. Usually the calm between two busy periods. For us, Christmas had to be cancelled, so it’s been exceptionally quiet for a time. The perfect opportunity to work on what’s the plan, Stan!

Dawn Fry

Why make a plan?

You may feel the need to make some changes in your life, these are more achievable if you think about what needs to be different and attempt to tackle them at some agreed point.

Perhaps, pandemic permitting, you would simply like to travel or see friends and family further afield. While these last two years have taught us that plans can’t be set in stone, it’s great to think about how & when you might do such things and plot them in the diary.

What do you want?

We are so often on the treadmill of doing stuff, getting through each day, and not thinking much beyond the daily grind. There’s nothing wrong with that but now and again it’s good to check in and make sure we are doing some of the good stuff too.

So rarely do most of us sit down with a pen and paper and work out what matters to us most. 

Let’s break it down

Take a moment to think about each of the following areas of your life.

Work

Home
Family
Friends
Health
Fitness
Leisure/fun

Describe the absolute best-case scenario for each of those categories.

What does work look like if you are doing the dream job for example? Perhaps you have always dreamed of being your own boss? Is it time to explore making this a reality, you might consider turning a hobby into something more serious?

Here are some of the reasons I chose to work with chocolate!

Now go over each area again and describe where you are now. Be honest with yourself, it’s your life, and time is ticking on.

Mind the gap

What/where are the gaps from the dream scenario to what you are actually doing now.

Do you need to focus more on your health and fitness to achieve some of your dreams?

Is it time to factor in more fun as you have not had time/energy to focus on this area of your life and you feel a little stale/bored?

Maybe you feel lacking in confidence and need to work on this first?

Identifying what’s holding you back, or feeling a little fearful is important. You are giving it air time and yourself the opportunity to work through issues.

Once you have identified the gaps – this will form the basis of your plan.

Write up the headlines and put some dates against when you wish to achieve them. It does not have to be done overnight. Some things will be longer-term.

What is most exciting on that list to you?

Do something towards that first.

Come back to your list throughout the year, or at agreed intervals (every quarter, six months, annually) and rinse and repeat.

You can change a plan – nothing is set in stone.

Come and tell us your plan Stan and inspire us all over on Facebook.

Do you have the KIT for business?

Do you have the KIT for business?

There have been some perfect examples of where the right KIT has resulted in sales this week.

In one case without the KIT a sale would have fallen through.

Do you have this in your business?

Dawn Fry

What’s KIT? 

KIT is simply ‘Keeping In Touch’ – do this properly and it will help your business no end. Let’s explore if you have the KIT for business

Firstly, I want to tell you a little story…….

How my KIT resulted in extra sales

A customer had been in touch regarding purchasing a gift voucher. They had lots of specific questions, which I answered but it had gone quiet. 

After a few days, I sent another email, asking if I had answered all the questions they had and could I help any further. For some reason, the original email had ended up in the junk folder and had not been read. 

From the customer’s perspective, it looked like I had not bothered. A follow-up and the customer was completely apologetic about not seeing my original response. The result – gift voucher purchased. Very gratefully received and all because I bothered to go back and check-in.

KIT for business

There are a few simple things you can do to keep in touch with your customers, build good relationships, and hopefully help to boost sales.

Rapid Response

If someone sends you an enquiry, get back to them as quickly as possible. When you are in the mood to buy something, you want to achieve your goal. 

Go back to a customer quickly while they are in buying mode. Leave it too long and they may have gone to someone else or changed their mind.

The number of times I hear ‘thanks for coming back to me so quickly’ backed up by the booking – it’s worth a rapid response.

Keep it Simple

How easy it is for someone to get in touch with you? Is it obvious and simple for someone to hit a button, drop you a line, DM, email or call whether it’s your website or social media?  

Sometimes we overlook the absolute obvious. Check your customer’s journey and ensure they can easily make contact if they wish to enquire or buy from you.

Make a Note

Who has been in touch, and have they bought from you yet? If not, have you gone back to them to help further? Can you send them something relevant and useful that will help build your reputation with them and encourage them to purchase in the future?

Whether you keep a database, have a sophisticated system, or simply put a note in your diary – keep a note to touch base.  

Newsletter

A great way to keep in touch is to drop existing and potential customers a line with all your news, or relevant information that they would find interesting. A newsletter is a fab way to do this.  

Be mindful of data protection and do things properly. If you subscribe to a proper newsletter service, there will be an opt-in and unsubscribe service in-built. There are some free services for this too, such as Mailchimp. Act professionally and respectively at all times, but do tell people about what you do regularly. It’s not their business to remember, it’s your business to remind.

NO often means not now, it’s not the right time. Keep in touch and you will be around when the time is YES.

KIT Opportunities

What other opportunities are there in your business to keep in touch?

Mum’s book children’s parties with me. I offer pre-printed invitations, which I send to mum on booking. That ensures that all the mums/dads or carers of the attendees have my details. When their little one comes home full of chocolate and asks if they can have a chocolate party – it’s easy to get in touch and book.

Recipe cards are another keep in touch tool I give out at my adult parties.

If you wish to up the ante a little, here’s how you can work in some WOW.

Daily Disciplines

It takes effort and energy to run your business, and you need to set yourself some daily disciplines to ensure you make keeping in touch a priority.

Explain to your potential customers when you are around, and when you might be taking a moment for family, leisure, or pleasure.  

It’s your rules and you can run your business how you wish, as long as you communicate clearly and act exactly how you say you will.

What would you add to the KIT – do come and share any extra tips with us over on my Facebook page.

If this has made you want to run your own business, here are some potential ideas for you. You might even consider working with chocolate!

The best hot chocolate?

The best hot chocolate?

The leaves are turning, the nights are drawing in – it’s officially hot chocolate season once again. 

Chocolate milk with cream on top with autumn leaves scattered around the plate

I’m going to give you my simple tips for the best hot chocolate (in my opinion). Including a bit of history, I’ve shared a recipe for Aztec-style hot chocolate too.

Read on for a review of a new hot chocolate outfit that is a must-visit next time you are up North.

What do you consider the best hot chocolate? Here are my tips:

A simple recipe

Ditch the pre-made chocolate drinks.

Take some of your favourite chocolate, add milk, and heat for the best results.

Hot chocolate in tall glass with cream and sprinkles with a separate pot of mini marshmallows on the side

25g – 30g of chocolate in button form or chop into smallish chunks.  

Measure milk of your choice in the mug you will be serving it in.

Add the cold milk to the chocolate and gently warm in a pan, or in short bursts in the microwave.

Stir frequently, preferably using a whisk.

Serve with adornments of your choice (cream, mallows, grated chocolate, cacao nibs) or leave and drink straight.

Use 50/50 milk/water if you prefer something lighter.

It’s all about the chocolate

squares of white and dark chocolate in a pile

I prefer a good quality dark chocolate for the best hot chocolate. 70% or more in strength would be my preference. Remember the quality of the chocolate is not always reflected in the percentage of cocoa. It may be that you like chocolate that has a good hit of flavour, but has a lower cocoa content.

Remember the milk will sweeten the mixture, so try and go a little darker in your chocolate choice for more chocolate flavour.  

Mix chocolates. If you are not a fan of dark chocolate, then use milk and add a little dark to mix. It will enhance the flavour and add more depth to your delicious hot chocolate drink.

If you want to try something different, strong, and spicey, then try this……..

Aztec-style Hot Chocolate

This is a water-based hot chocolate recipe with lots of added spices.

100g dark chocolate (in button form, or broken into small pieces)

 25g brown sugar

 20g cocoa powder

Spices of your choice – I tend to add lots, including chilli, ginger, cardamom, clove, nutmeg, and cinnamon.

Heat 500ml of water, add the sugar and the cocoa powder, and bring to a simmer, stirring, for three to four minutes. Remove from the heat and leave for one minute. 

Add your chocolate and spices and whisk vigorously. Return to the heat bring back to the simmer for a further two to three minutes – it’s then ready to serve.

For some, this is an acquired taste, but I love the depth and spiciness of this drink. Your kitchen will smell wonderful with a heady aroma of chocolate and spice!

Cocoa Joe’s

Cocoa Joe’s, a small independent company is currently based in York and Patetley Bridge only. On a recent visit to Pateley Bridge, a local recommended I try out their hot chocolate. It was a fab experience.

There was a chocolate menu. 

Hot chocolate drink in white cup and saucer

You chose your hot chocolate drink based on the chocolate it would contain. An outfit after my own heart!  

The server was really helpful and let me taste various options before I decided on the strength I wished to go for. From white, ruby, milk, and many dark varieties of chocolate up to a 100% option. 

There were chocolates from various regions, single-origin chocolate and the server was knowledgeable about all the chocolates on offer.

Chocolate chosen, the buttons were melted into hot, frothy milk, some grated chocolate added to the top and that was it. Silky, full chocolate taste and completely satisfying and delicious. It’s up there as one of my best hot chocolates.

How do you take yours?

Please come and share your top tips and photos on my Facebook page!

What a fab idea for a new business!

10 tips to keep them coming back

10 tips to keep them coming back

As a small business owner, you have a unique opportunity to provide a passionate and dedicated service for your customers.

Get this right and your customers will sing your praises to others. Most importantly, they will stick around to do more business with you too.

This is why you need sticky customers. Read on for 10 tips to keep them coming back for more…..

Great customer service will make the world a better place

Imagine all those happy customers.

Maya Angelou quote "People will forget what you said, people will forget what you did, but people will never forget how you make them feel."

You have helped create a warm glow for them instead of the usual huge frustrations. Too many of us are treated poorly, without respect, and just not listened to. Become their ear, make them feel better, just simply CARE.

There will be less moaning (except for the weather perhaps). Customers will start to share their feel-good stories instead.

Little by little it may help to lift the mood of the nation.

Let’s start the customer service revolution

Great customer service has such massive potential.

Exceptional service makes you stand out from competitors. You will gain loyal followers, repeat business, build strong relationships, and subsequently grow your business.

I believe it’s more than that, it’s our bigger purpose.

We have a duty to get good at this because your customers really do matter. Be thankful they choose to do business with you. Without them, you don’t have a business anyway.

We can set the tone for others to follow in our footsteps. By doing this well, there will be no choice in the end. It will become what consumers expect. Do or die for businesses!

Here’s what I recommend you need to think about…….

10 tips to keep them coming back:

  1. Be YOU. People want authentic – customers will spot bullsh*t a mile off.
  2. Get in the right mindset. Care about your customers and about the service you provide to them, no matter what is going on for you.
  3. Map the whole journey a customer might take with you (including before you know who they are) and do exactly what you promise you say you will. Just doing exactly what we promised can be a win-win situation. Imagine the possibilities if you can exceed expectations.
  4. Provide something useful/helpful/interesting for them – think about what they need, want, have to solve, and try and be a solution.
  5. Own it. It’s all your fault. Even if it was your employee that did the wrong deed. You didn’t train them properly, or you hired the wrong person. Tough, but in the eyes of the customer none of that matters to them.
  6. Gain testimonials and/or press coverage to help build credibility. Ask for feedback to understand what you can hone and improve.
  7. Act quickly. If you can’t, get in touch and explain when what and why.
  8. Keep in touch. It’s not your customers’ responsibility to remember to do business with you. Let them know about what’s coming up, special offers, loyalty schemes. Provide more value to help them.
  9. Demonstrate your values. Display and explain them if relevant. Be charitable and the reasons behind your choices.
  10. Be energetic, can-do – say YES.
A group of people at a hen party
I don’t just cover mine in chocolate, but it helps!

If you want to get a head start in the customer service stakes adding chocolate into the mix is a great idea. If you want some more, try my 100 Ways to WOW.

What I learned from saying YES

What I learned from saying YES

Not long along I gave you 5 reasons to say NO, and here I am encouraging you to say YES!

Confusing, maybe? The thing is both are valid, and it will be about building confidence in your decision-making.  

Firstly, having a clear ‘why’ will matter the most, as that helps you decide if it’s worth your time or effort. Are you someone who gets a gut feeling about things? If you are, trust yourself and act accordingly. Sleep on something rather than make a snap decision and see what comes up the next day. Write out a list of pros and cons and make a proper evaluation.

Sometimes you just need to have a go – here’s what I learned from saying YES:

Grow your Confidence

I can't written on a piece of paper with someone cutting off the 't to read I can.

An opportunity presents itself and you immediately say no. That’s it, opportunity over, do you ever examine why that was your response?  

Are you scared of change?  

Do you find it easier to stay within what you know, and prefer never to challenge yourself?  

Many of us do prefer to play safe but say YES once in a while and you will be forced out of your comfort zone. We all know that’s where the magic really happens. 

In a toilet in a bar in Shoreditch the wallpaper read “your comfort zone will kill you” and while that’s a bit dramatic, there’s a lot of truth in that. You will find it does amazing things for your confidence in the end.

Hidden Opportunities

Once upon a time, there was a blog about sheds. I tweeted the guy responsible and told him I made chocolates in my shed, so what was the most interesting thing he’d discovered people doing in their sheds? He said I was pretty interesting and did I want to be featured on his blog. Yes please, I said!

Large shed in the garden with the double doors open

 A few weeks later I was contacted by The Sun newspaper and formed part of an article on what business people did in their sheds (they had seen my feature on the Shed Blog). Some months after that I was contacted by The Independent on Sunday and had a full-page feature on my shed for a gardening article.  

I also won an iPad for a social media competition using this story and of course gained credibility and awareness for my business.  

You will find a way

Someone makes a proposal to you. At the time of speaking to them, you don’t know how you are going to deliver what they are asking of you. If the answer is no, it’s job done, no further thought is required. Say yes and then your brain needs to work out a way.

It may be you need to have a conversation with someone who does know a way. They may be able to help, or certainly point you to where to find out more. A bit of research is undertaken. Sometimes it’s as simple and sleeping on it and in the morning you have a solution! Once you have said yes to something then you will find a solution – even if it’s not quite what was asked for in the first place!

New Possibilities

People at the forge.  Once hammering on an anvil and one in the fire on a team day experience

You simply can’t think of everything, even if you thought you have covered off all bases in whatever context that might be. I guarantee someone will ask you something that you had not considered. Is that a better option for you? Might it be something worth exploring further, a new avenue or offering?

When I started my chocolate business, I always intended to offer workshops to adults and children

I still do that to this day, but my events have evolved so much over the years. I’ve added in workshops specific to hens, schools, teams, customer service, running a business, and collaborations with my blacksmith hubby. Usually, because I’ve been asked by a customer to deliver a specific theme.   

Shiny new object syndrome is a real thing – you can end up going down the wrong path from time to time, but being open to explore new possibilities is worth consideration at least.

Good Vibes

Being willing to consider ideas, saying yes to opportunities creates a can-do positive attitude to life in general. I think that’s a really good thing.

What are you going to say YES to? Come and tell us your story.

How to deal with Empty Nest Syndrome

How to deal with Empty Nest Syndrome

It’s that time of year when young ones are stretching their wings and preparing to move on.

They may be starting school for the first time, moving onto ‘big’ school, or indeed leaving home to start Uni, college, or even a real job!

Whatever the reason, it’s hard for us to adapt to these big changes and see them growing up too fast. 

Here’s how I tried to deal with empty nest syndrome (I hope they might help you too):

Acknowledge your feelings

three faces with happy, neutral and sad, with tick boxes beside

Accept that you can’t make Empty Nest Syndrome go away. These feelings are valid and real.  

You have spent years nurturing, supporting, cooking, cleaning, and clearing up after your little angels and now they don’t need you in the same way anymore. That is a huge adjustment to make for starters.  

I felt really bereft when my eldest first left home for Uni, and I kept laying the dinner table for all five of us before realising he wasn’t here and getting upset (again). My other kids laughed at me and told me to a grip. 

The joys of family banter!

Give yourself permission to be sad, tearful, thoughtful, reflective. Make some time and be kind to yourself. Whatever you are experiencing is not going to last forever.

Do something new  

Tennis ball

There should be a little more space in your life with your responsibilities shifting. What might you decide to do?  

Is there a hobby or craft that you have neglected for too long?  

Perhaps there is a new skill or experience you would like to try?

What about taking up a new sport or joining a club to play a sport that’s been neglected for a while?

Start baking or cooking up a storm in the kitchen. Chocolate always helps – here’s some inspiration.

Take on a challenge

There are many opportunities to join challenges. They might relate to health, fitness, personal growth, or mindset. You might decide to support a charity and take part in an organised event.  

Magic wand

I offer a free 6-day challenge called Creating Magic – where you focus on you for a change and find out how to bring some sparkle into your life.

Think about starting your own business. This can be something on the side, earning from a hobby or craft, or something more serious. Having my own business to focus on during these times has been genuinely helpful. Being my own boss also means if I’m struggling and need time out, I can take it.

This is the ultimate for a great challenge and distraction!  

Plan your trip

A pile of recently washed up dishes and other kitchen utensils

This is just for you with the older ones, heading away from home. Obviously, they need some time to settle in, but get a date in the diary when you can visit and take them out for dinner, buy a huge food shop, do the heaving pile of washing up and a huge load of washing for them!

It really helps to have visits planned. We have really enjoyed exploring new locations in the UK as part of this process.

It’s good to talk

A cuppa or a glass of wine with friends and family is definitely a help. They may be experiencing similar feelings to you if they have children of the same age. Don’t forget to reflect on the opportunities and achievements of your children. They will have worked hard to achieve a place at Uni in really difficult circumstances. Maybe heading to a new school without all the usual visits and reassurances.  

Here’s to our kids and their super resilience – they are amazing!

I once met a lady at a craft fair, she had gone out and bought a job lot of scarves, so she could spend her evenings selling them and not sitting at home sad that her children had left. She told me that it felt like her arm had been cut off. I think I can totally relate to that. You do feel like something is missing. When they come and go, you experience that time and again, but it does get a little easier and if they are happy, then you are allowed to be too.

If you have some top tips to add, please pop over to my Facebook page to share.

Best of luck.

6 reasons that stop you from being your own boss – and how to overcome them

6 reasons that stop you from being your own boss – and how to overcome them

How are you?  

We’ve been through (and are still going through) a bit of an ordeal. There has never been such an opportunity to really examine our lives and decide what is most important to us going forward.

Are you happy to return to life roughly as it was before, or have our recent experiences made you think about a change, especially in the way that you work?  

You may have been forced into a different work situation, lost your job, and would love to consider running your own thing.

6 reasons that stop you from being your own boss:

 1. Fear 

2. Lack of confidence 

3. Lack of financial security

4. Competition (someone else already does it, and likely better than I could)

5. Lack of business know-how

6. Change of personal identity (fear of success)

And here’s how you might overcome them:

Overcoming Fear

Someone cutting a piece of paper with I can't written on it, to make I can

Everyone feels fear when they decide on a life change, will you let fear define you, keep you small and safe, or are you willing to live with an element of fear while you step up and say yes?

Standing up and saying out loud – buy this thing from me is daunting and scary and feels too difficult.

You just have to take a leap of faith. 

Try something smaller at first. Think up something you feel a bit scared of doing or trying and do it. Notice what happens afterwards. How bad was it really? Do you now feel a sense of achievement? Even if it didn’t achieve what you hoped, you faced a fear and stepped up?  

Building Confidence

The only way we can ever build our confidence is to stretch our comfort zone. If what you are doing now is not serving you, then you need to change the routine, try something new or different and get a little uncomfortable.

A test I use is TV. I may have been super-busy for a period, really stretching and growing and I need a bit of downtime. I’ll allow a bit of trash TV, late afternoon quizzes, etc, and will switch on to watch around 4/5 pm. At first, it’s a bit of a treat, to chill and take my foot off the pedal. Then I notice I start to get bored and twitchy. 

That’s when I know it’s time to step up again and get creative or do something more productive or I will start to lose confidence.  If tackling this alone feels too hard, check out my building confidence programme

9 points in round blue circles to help you boost your confidence

Financial Security

Do you have financial security with your job? Is your job safe? 

Have you considered that you might be able to do both – keep your job and build a small business on the side?

Can you ask for reduced hours at work, a part-time contract so that you can have some financial security while you build your business? 

Sometimes we have to believe that anything is possible to free us enough to get creative and dare to explore our business ideas.  

Putting a huge financial strain on your new business is always going to affect how you perform. Try and get creative with your finances and think about possible ways to support your new venture (taking in a lodger, creating and space to let in your home via AirB&B, a part-time job on the side).

Competition

How many independent coffee shops do you have near you? 

They didn’t let the fear of competition stop them from getting started, they understood that there was a market for what they had to offer and jumped on the bandwagon. 

You choose to support the ones you like the best, your friend you meet in the coffee shop may have a different favourite to you, so you meet there sometimes too. People choose to buy from you because of the same reasons you choose to buy from others. There is something about what they have to offer that appeals to you, the ambiance, the vibe. 

Once you build a following, you build a reputation through offering the best possible customer experiences and you gain word-of-mouth recommendations. In other words, people buy YOU and there is no one else out there that does you.

Lack of Business Know-How

Say you’ve been in nursing or teaching all your life and you tell yourself that you don’t know the first thing about business, so you’ve dismissed running your own. 

Hello! Your life experiences are totally transferable. The juggling, management, caring, and creativity are all fabulous assets for a business. 

It’s the fear of what we don’t know that can make something feel insurmountable. This does not have to be true. It’s just a story we tell ourselves (and why you might invest in training to learn the bits you don’t know and fill in the gaps). 

Fear of Success

I did a poll not that long ago asking people if fear of failure or a fear of success would be the biggest factor for them. Fear of success came out as the more scary option. 

Do we find that surprising? Think about yourself and your role in your family/society. 

Everyone you know has put you in a pigeon-hole of some sort. It may be related to the work you do, your position in the family, etc. If you suddenly say you are going to do this or train to become that – those close to you can struggle. They may experience fear of losing you, you changing, not having time for them perhaps.  

You do this too. We have our version of ourselves and believe we need to stay that way to fit in with what we know, what others expect from us.

Are you willing and able to be successful? Do you deserve to turn your new business idea into something credible and enjoyable? 

What about the service or products you offer? Do your customers deserve to interact with a business that is going places and future-proof to look after their needs. 

Help Yourself

As you can see most of the fears/worries we will encounter require us to shift our mindset and dare to try what might be possible.  

We only have this one life, you decide.

Procrastination, overwhelm and fear will come along for the ride. I run a free Creating Magic Challenge where we can explore what might be possible. Pop over to Facebook and find out more.


These might help – what business is right for you, 5 business ideas to start tomorrow.

5 simple business ideas to start tomorrow

5 simple business ideas to start tomorrow

Want to start your own business, but still struggling with a good idea?  I’ve compiled 5 simple business ideas that you could get started on straight away.

Each of these ideas is something I’ve popped on a list to consider, or I’ve heard about being a success from others.

Here are my 5 simple business ideas to start tomorrow:

Gin Tours

Two balloon glases and one tall glass each with gin and tonic, ice, lemon and lime

In my local town, there are ghost walks and history tours. I thought a gin tour would be a fab little one to add to the mix. There are plenty of distillery visits on offer, but I didn’t notice any specific tours (although I’m sure some of you will have been on something of this type!).

Speak to some local hostelries and see who would be up for a visit from a group of gin enthusiasts.  (That would at least cover off the licensing laws).  

If you wish to investigate getting licensed yourself so you could serve up the gins in different locations, speak to your local authority and see what’s involved.

Learn the history of gin (mother’s ruin?), brush up on your gin facts and intersperse these throughout your tour.  

Discover what’s produced locally and showcase some local gins, and well as some of your favourites or some wacky new flavour combos.  

Wander around with your group, drinking the odd gin, and having some fun!  

You may need to stick to tonics if it takes off, as I wouldn’t recommend several gins a day as a healthy option, hic!

Treasure Hunts in your local town

These are already in existence, but you could add in your own twists.

A group of people in a huddle on the street each wearing a deerstalker hat

What are your favourite spots in town?

What historic landmarks can you incorporate?

Are there some fascinating history or legends to weave into the game?  

Why not make it child or family-friendly?

Sell packs online or deliver hunts in person.  

Have package options – a short one, a medium one, and a more challenging one. You can charge accordingly. You could add food or drink options and picnics into the mix to maximise your profits or collaborate with other local establishments in your town. People love a package.

Handy Pandy

A younger person's hand over an older person's hand in care/support

So many people need help and support for those odd jobs, running errands, picking up stuff, a bit of good company, and generally you being their handy pandy.

Print some leaflets, pop them through doors, ask friends to tell friends about your services. Do the best you can for each client and watch the word-of-mouth recommendations flow in.

I bet you will be too busy before too long.

You might need to learn quite quickly when to say no.

Book a market stall

Sell something you’ve made.

Piles of pottery small plates in different patterns

If it’s food-related, you will need to register with your local authority and get a number to trade legally. Don’t forget your basics like food hygiene, insurance, etc.

If it’s craft-related and sales are going well, why not consider setting up some workshops teaching others how to do what you do?

Or simply buy stuff and sell it online (Esty, Not on the High Street, eBay etc) or on your market stall.

It can just be a hobby, something you do for fun that earns a few pennies on the side.

It might just turn into something else.

 Run chocolate workshops

 I had to include this one as I have a business opportunity where you can do exactly what I do where you live. 

Two people making chocolates

I’ve created a huge manual of procedures (you don’t have to remember everything). There is a comprehensive training course that includes how to work with chocolate and all the business elements too. Finally, there is ongoing support and encouragement on hand while you navigate your launch and beyond.

It’s a business in a chocolate box – who wouldn’t want to work with chocolate?

If this has made you think I want to do one of the above, but you don’t quite trust yourself to make it happen, I can hold your hand, badger you, convince you when you wobble and generally be a good thorn in your side to get your idea off the ground. Check out my New Dawn programme and see it if might suit you.