What’s the plan, Stan?

What’s the plan, Stan?

Posted on by Dawn Fry

I’m not a great fan of New Year resolutions. They tend to be a bit flash in the pan. However, now is a great time of year to reflect and work out something more meaningful and relevant for the following months and beyond.

Let’s hope there are not too many more weeks of restrictions and compromise to come. At the time of writing this, it seems that we have a bit to go yet. 

This is the moment between Christmas and New Year. Usually the calm between two busy periods. For us, Christmas had to be cancelled, so it’s been exceptionally quiet for a time. The perfect opportunity to work on what’s the plan, Stan!

Dawn Fry

Why make a plan?

You may feel the need to make some changes in your life, these are more achievable if you think about what needs to be different and attempt to tackle them at some agreed point.

Perhaps, pandemic permitting, you would simply like to travel or see friends and family further afield. While these last two years have taught us that plans can’t be set in stone, it’s great to think about how & when you might do such things and plot them in the diary.

What do you want?

We are so often on the treadmill of doing stuff, getting through each day, and not thinking much beyond the daily grind. There’s nothing wrong with that but now and again it’s good to check in and make sure we are doing some of the good stuff too.

So rarely do most of us sit down with a pen and paper and work out what matters to us most. 

Let’s break it down

Take a moment to think about each of the following areas of your life.

Work

Home
Family
Friends
Health
Fitness
Leisure/fun

Describe the absolute best-case scenario for each of those categories.

What does work look like if you are doing the dream job for example? Perhaps you have always dreamed of being your own boss? Is it time to explore making this a reality, you might consider turning a hobby into something more serious?

Here are some of the reasons I chose to work with chocolate!

Now go over each area again and describe where you are now. Be honest with yourself, it’s your life, and time is ticking on.

Mind the gap

What/where are the gaps from the dream scenario to what you are actually doing now.

Do you need to focus more on your health and fitness to achieve some of your dreams?

Is it time to factor in more fun as you have not had time/energy to focus on this area of your life and you feel a little stale/bored?

Maybe you feel lacking in confidence and need to work on this first?

Identifying what’s holding you back, or feeling a little fearful is important. You are giving it air time and yourself the opportunity to work through issues.

Once you have identified the gaps – this will form the basis of your plan.

Write up the headlines and put some dates against when you wish to achieve them. It does not have to be done overnight. Some things will be longer-term.

What is most exciting on that list to you?

Do something towards that first.

Come back to your list throughout the year, or at agreed intervals (every quarter, six months, annually) and rinse and repeat.

You can change a plan – nothing is set in stone.

Come and tell us your plan Stan and inspire us all over on Facebook.

Do you have the KIT for business?

Do you have the KIT for business?

Posted on by Dawn Fry

There have been some perfect examples of where the right KIT has resulted in sales this week.

In one case without the KIT a sale would have fallen through.

Do you have this in your business?

Dawn Fry

What’s KIT? 

KIT is simply ‘Keeping In Touch’ – do this properly and it will help your business no end. Let’s explore if you have the KIT for business

Firstly, I want to tell you a little story…….

How my KIT resulted in extra sales

A customer had been in touch regarding purchasing a gift voucher. They had lots of specific questions, which I answered but it had gone quiet. 

After a few days, I sent another email, asking if I had answered all the questions they had and could I help any further. For some reason, the original email had ended up in the junk folder and had not been read. 

From the customer’s perspective, it looked like I had not bothered. A follow-up and the customer was completely apologetic about not seeing my original response. The result – gift voucher purchased. Very gratefully received and all because I bothered to go back and check-in.

KIT for business

There are a few simple things you can do to keep in touch with your customers, build good relationships, and hopefully help to boost sales.

Rapid Response

If someone sends you an enquiry, get back to them as quickly as possible. When you are in the mood to buy something, you want to achieve your goal. 

Go back to a customer quickly while they are in buying mode. Leave it too long and they may have gone to someone else or changed their mind.

The number of times I hear ‘thanks for coming back to me so quickly’ backed up by the booking – it’s worth a rapid response.

Keep it Simple

How easy it is for someone to get in touch with you? Is it obvious and simple for someone to hit a button, drop you a line, DM, email or call whether it’s your website or social media?  

Sometimes we overlook the absolute obvious. Check your customer’s journey and ensure they can easily make contact if they wish to enquire or buy from you.

Make a Note

Who has been in touch, and have they bought from you yet? If not, have you gone back to them to help further? Can you send them something relevant and useful that will help build your reputation with them and encourage them to purchase in the future?

Whether you keep a database, have a sophisticated system, or simply put a note in your diary – keep a note to touch base.  

Newsletter

A great way to keep in touch is to drop existing and potential customers a line with all your news, or relevant information that they would find interesting. A newsletter is a fab way to do this.  

Be mindful of data protection and do things properly. If you subscribe to a proper newsletter service, there will be an opt-in and unsubscribe service in-built. There are some free services for this too, such as Mailchimp. Act professionally and respectively at all times, but do tell people about what you do regularly. It’s not their business to remember, it’s your business to remind.

NO often means not now, it’s not the right time. Keep in touch and you will be around when the time is YES.

KIT Opportunities

What other opportunities are there in your business to keep in touch?

Mum’s book children’s parties with me. I offer pre-printed invitations, which I send to mum on booking. That ensures that all the mums/dads or carers of the attendees have my details. When their little one comes home full of chocolate and asks if they can have a chocolate party – it’s easy to get in touch and book.

Recipe cards are another keep in touch tool I give out at my adult parties.

If you wish to up the ante a little, here’s how you can work in some WOW.

Daily Disciplines

It takes effort and energy to run your business, and you need to set yourself some daily disciplines to ensure you make keeping in touch a priority.

Explain to your potential customers when you are around, and when you might be taking a moment for family, leisure, or pleasure.  

It’s your rules and you can run your business how you wish, as long as you communicate clearly and act exactly how you say you will.

What would you add to the KIT – do come and share any extra tips with us over on my Facebook page.

If this has made you want to run your own business, here are some potential ideas for you. You might even consider working with chocolate!

What I’ve learnt from running events

What I’ve learnt from running events

Posted on by Dawn Fry

Whether you run your own business or not, you will come up against running an ‘event’ at some point. The Christmas lunch, a party, or something work-related – you can’t escape!

A group of people at a hen party

I’ve been running chocolate workshops for over 12 years, and I love working with chocolate and people. 

A workshop, dinner party, or having a table-full at Christmas, the same principles apply to whatever event you might be planning.

Here’s what I’ve learnt from running events

Who’s it for

Who’s your audience?  

My events span primary and secondary schools to team building – so the audience is very diverse. 

Put yourself in the shoes of the attendees. What will make it interesting and relevant for them? If you are working with small children, there can be no gaps (have some colouring up your sleeve to keep them occupied for example).

Here are some specific tips on running successful school events.

What are the expected outcomes?

If you are being hired to deliver an event, this may be easier to achieve. Ask! It’s best to request a phone call or a face-to-face meeting if possible as you can drill down into expectations and ask specific questions. This allows you to manage expectations too.

Even if it’s a family gathering, take a moment to reflect on the guests and what would be suitable for all, bearing in mind there could be different ages and abilities.

How can you achieve expected outcomes?

Have an open mind. Sometimes a request can seem almost impossible. 

I can't written on a piece of paper. Someone is cutting off the 't so it reads I can

Hold that thought for a while and think to yourself I would like a solution to this. See what comes up.

Trust yourself and your previous experiences, don’t be afraid to put your own stamp on something.

Think about yourself and your needs too. Don’t promise something that is at such a high cost to you it will go wrong, cause you too much stress or make you feel resentful.

What’s plan B?

This is not always possible but having a backup plan is a great strategy. It might just be for elements of the event, where you think there could be stumbling blocks. If a crisis happens on the day, you will find a way through. As long as no one is in actual danger, own up, explain, agree to move on – whatever it takes to get things back on track.

Run it through

This is the best way to ensure your event is a success. Imagine the moment the first person arrives, to the moment the last person leaves, what will be happening and when. Then go through exactly what will be required for each element of their time with you. 

Make a list as you go.

Prep within an inch of your life

Someone laying the table

Once you’ve run it through you will know what needs to be prepped beforehand. Do as much as possible. You can’t be too prepared as once your event is underway your attention is required, and time disappears.

Know your limits. Think about what others can bring to the party if you need to have someone on hand to help. Play to your strengths.  

Act like a pro 

This is not meant to be confusing – you need to be authentic and yourself, but you do need to be the best version of yourself you can be. This does take some energy and it may not feel totally comfortable at first.

Sometimes you have to fake it a little until you make it. This is not being dishonest or inauthentic, it’s acting a little more confident than you feel. It’s about NOT over-sharing how nervous you are or all the things you are worried about that might go wrong. Act like it’s all fine, and if it doesn’t feel fine just yet, keep the faith that it will.

It’s your event, you are responsible for creating some atmosphere, be engaging and interesting, and put lots of energy into making it a success. You can only do so much though, and sometimes your best is not good enough for everyone. We don’t always know their story and will need to chalk it up to experience.

Gain valuable feedback

Find out how your event was received. A corporate-style event makes this a little easier as you can supply feedback forms. 

Talk to people, make a call, go over elements of the event with them, especially if you felt it could have gone better at certain points. Listen. 

You will pick up little nuggets at the event itself if you are open to hearing how people are experiencing their time with you.  

Review and improve

Go over the event in fine detail. Think about those things that worked well, do more of them. For the things that didn’t work quite as well, or you gained insight from feedback, tweak. Keep honing as we can always improve.

squares of white and dark chocolate in a pile

Seriously, if you really want to know what I’ve learnt from running events, add chocolate! You don’t have to be a chocolatier, you could just throw in a tasting for fun, everyone will love it.

Every event is hard work as it will take effort and energy to make it work well. Hosting a great event is such a buzz, one that you will learn and grow from too.

Be confident in your event and others will follow suit. Enjoy and don’t forget to come and tell us all about it.

Top of the Christmas Chocs

Top of the Christmas Chocs

Posted on by Dawn Fry

I previously shared my ‘top of the chocs’ – five favourite chocolate recipes you can make at home.

It’s time for a festive update and a focus on lovely chocolate creations ideal for Christmas.

Here are my five top of the Christmas Chocs:

Christmas cake with chocolate icing and sprinkles topped with holly

Chocolate Christmas Cake 

Maybe you are not a fan of the rich fruity traditional Christmas cake and you’d like an alternative? 

This is an Italian version – full of nuts and chocolate. I found it in my Delia Christmas cookbook, but she credits the wonderful Anna del Conte for its origin). Chocolate and nuts, what’s not to love about this Christmas cake!  

It will keep for two weeks and can be frozen. No weeks of feeding beforehand.

Yule Log

Chocolate yule log

No Christmas would be complete without a chocolate log or Bûche de Noël.

I’ve shared a Mary Berry recipe here with thanks to BBC Good Food. The only amendment I would make is to use a higher cocoa content chocolate in the ganache. Mary is fond of using Bournville or similar, but I prefer more chocolate kick for my bark! 

There are some good shop-bought options available. Here’s a list of the best shop buys from Good Housekeeping.

Cheats Chocolate Trifle 

We all need a little cheat over Christmas, especially one that looks and tastes fabs but requires minimum effort.  

If you have time, you can cheat a little less by making your brownies. Shop bought will work fine here though.  

Method:

Break up your brownies and pop in the bottom of your trifle bowl.  

Spoon over some booze of your choice (Baileys works well and is suitably festive).  

Add a layer of something extra here – crushed Oreo biscuits, Maltesers or some boozy cherries for example.

Take a pot of posh custard (one with real vanilla) and add 100g of dark chocolate in button form, or broken into small pieces. Gently heat to melt the chocolate pour. Allow to cool (you can pop some clingfilm on the top to stop a skin from forming). Pour this over the brownies – cool.

The final layer is some boozy cream. Add the same booze you used to soak the brownies – around 100ml booze to 500ml double cream. Sift in 25g of icing sugar and whisk to soft peaks.

Spoon on a generous layer of cream and decorate with chocolate sprinkles of your choice (more Maltesers if you have already used them)

Enjoy mmmmmm.

Chocolate Salami 

Chocolate salami

This is a kid-friendly version of chocolate salami, which they can make – a rocky road sausage. It requires a couple of hours for the shaping element. Choose a festive film to go with the making process! With thanks to Claire Burnet of Chococo.  

Method:

Cover a baking tray with two layers of clingfilm

Melt 225g dark/milk chocolate to taste

Smash 100g of digestives and add these with 100g mixed dried fruits of your choice to the melted chocolate mixture, and 50g mini marshmallows – mix well

Leave to cool for 10 mins then pour onto your baking tray

Bring up the clingfilm and fold over the chocolate mixture, roll to form a sausage shape

Pop in the fridge, take out every 10 – 15 mins, and roll again to return to a sausage shape. It takes about approx. 2 hours to properly firm up

10 mins before you want to serve your sausage, take it out of the fridge. Roll in icing sugar for an authentic salami look, slice, and serve

There is a rather grown-up fruity salami sold by Chococo’s. It won a Great Taste award and is vegan-friendly.   

Truffles 

The perfect little homemade pressie, or to serve as a treat after a festive meal. Don’t forget you can flavour your ganache mixture with some booze or decorate in different coatings such as icing sugar or nuts.

three truffles with different chocolate finishes
Method:

250g dark chocolate

250g double cream

100g light muscovado sugar

Break the chocolate into small pieces and pop in a bowl.  

Place the cream and sugar in a small saucepan, bring to a boil and simmer for one minute.

Turn off the heat and allow the cream to cool for one minute. (If you pour boiling cream onto your chocolate, it will cause the chocolate to split – time the minute, don’t guess!)

Pour the cream/sugar onto the chocolate and mix well until smooth and very glossy – you can add a splash of booze at this stage. It may look like it is going to split but keep whisking and it will come back to a smooth mixture.

Allow to cool at room temperature, then place in the fridge, covered, for at least two hours or until fully set.

To roll, remove from the fridge and use a teaspoon to scoop even-sized pieces and place them on parchment paper. Powder your hands with cocoa powder and roll the ganache into even-sized spheres.    

(Take care not to handle for too long or the ganache will begin to melt).

Bloody Mary cocktail with lime and celery stick
Bloody Mary made with chocolate vodka!

If you want to go to town, you could then dip your ganache into tempered chocolate and create a lovely crunchy shell.

Not sure what’s the best chocolate to work with read this first!

Now after all that cooking you may need a restorative hot chocolate, or perhaps something a little stronger – chocolate vodka anyone?

The best hot chocolate?

The best hot chocolate?

Posted on by Dawn Fry

The leaves are turning, the nights are drawing in – it’s officially hot chocolate season once again. 

Chocolate milk with cream on top with autumn leaves scattered around the plate

I’m going to give you my simple tips for the best hot chocolate (in my opinion). Including a bit of history, I’ve shared a recipe for Aztec-style hot chocolate too.

Read on for a review of a new hot chocolate outfit that is a must-visit next time you are up North.

What do you consider the best hot chocolate? Here are my tips:

A simple recipe

Ditch the pre-made chocolate drinks.

Take some of your favourite chocolate, add milk, and heat for the best results.

Hot chocolate in tall glass with cream and sprinkles with a separate pot of mini marshmallows on the side

25g – 30g of chocolate in button form or chop into smallish chunks.  

Measure milk of your choice in the mug you will be serving it in.

Add the cold milk to the chocolate and gently warm in a pan, or in short bursts in the microwave.

Stir frequently, preferably using a whisk.

Serve with adornments of your choice (cream, mallows, grated chocolate, cacao nibs) or leave and drink straight.

Use 50/50 milk/water if you prefer something lighter.

It’s all about the chocolate

squares of white and dark chocolate in a pile

I prefer a good quality dark chocolate for the best hot chocolate. 70% or more in strength would be my preference. Remember the quality of the chocolate is not always reflected in the percentage of cocoa. It may be that you like chocolate that has a good hit of flavour, but has a lower cocoa content.

Remember the milk will sweeten the mixture, so try and go a little darker in your chocolate choice for more chocolate flavour.  

Mix chocolates. If you are not a fan of dark chocolate, then use milk and add a little dark to mix. It will enhance the flavour and add more depth to your delicious hot chocolate drink.

If you want to try something different, strong, and spicey, then try this……..

Aztec-style Hot Chocolate

This is a water-based hot chocolate recipe with lots of added spices.

100g dark chocolate (in button form, or broken into small pieces)

 25g brown sugar

 20g cocoa powder

Spices of your choice – I tend to add lots, including chilli, ginger, cardamom, clove, nutmeg, and cinnamon.

Heat 500ml of water, add the sugar and the cocoa powder, and bring to a simmer, stirring, for three to four minutes. Remove from the heat and leave for one minute. 

Add your chocolate and spices and whisk vigorously. Return to the heat bring back to the simmer for a further two to three minutes – it’s then ready to serve.

For some, this is an acquired taste, but I love the depth and spiciness of this drink. Your kitchen will smell wonderful with a heady aroma of chocolate and spice!

Cocoa Joe’s

Cocoa Joe’s, a small independent company is currently based in York and Patetley Bridge only. On a recent visit to Pateley Bridge, a local recommended I try out their hot chocolate. It was a fab experience.

There was a chocolate menu. 

Hot chocolate drink in white cup and saucer

You chose your hot chocolate drink based on the chocolate it would contain. An outfit after my own heart!  

The server was really helpful and let me taste various options before I decided on the strength I wished to go for. From white, ruby, milk, and many dark varieties of chocolate up to a 100% option. 

There were chocolates from various regions, single-origin chocolate and the server was knowledgeable about all the chocolates on offer.

Chocolate chosen, the buttons were melted into hot, frothy milk, some grated chocolate added to the top and that was it. Silky, full chocolate taste and completely satisfying and delicious. It’s up there as one of my best hot chocolates.

How do you take yours?

Please come and share your top tips and photos on my Facebook page!

What a fab idea for a new business!

10 tips to keep them coming back

10 tips to keep them coming back

Posted on by Dawn Fry

As a small business owner, you have a unique opportunity to provide a passionate and dedicated service for your customers.

Get this right and your customers will sing your praises to others. Most importantly, they will stick around to do more business with you too.

This is why you need sticky customers. Read on for 10 tips to keep them coming back for more…..

Great customer service will make the world a better place

Imagine all those happy customers.

Maya Angelou quote "People will forget what you said, people will forget what you did, but people will never forget how you make them feel."

You have helped create a warm glow for them instead of the usual huge frustrations. Too many of us are treated poorly, without respect, and just not listened to. Become their ear, make them feel better, just simply CARE.

There will be less moaning (except for the weather perhaps). Customers will start to share their feel-good stories instead.

Little by little it may help to lift the mood of the nation.

Let’s start the customer service revolution

Great customer service has such massive potential.

Exceptional service makes you stand out from competitors. You will gain loyal followers, repeat business, build strong relationships, and subsequently grow your business.

I believe it’s more than that, it’s our bigger purpose.

We have a duty to get good at this because your customers really do matter. Be thankful they choose to do business with you. Without them, you don’t have a business anyway.

We can set the tone for others to follow in our footsteps. By doing this well, there will be no choice in the end. It will become what consumers expect. Do or die for businesses!

Here’s what I recommend you need to think about…….

10 tips to keep them coming back:

  1. Be YOU. People want authentic – customers will spot bullsh*t a mile off.
  2. Get in the right mindset. Care about your customers and about the service you provide to them, no matter what is going on for you.
  3. Map the whole journey a customer might take with you (including before you know who they are) and do exactly what you promise you say you will. Just doing exactly what we promised can be a win-win situation. Imagine the possibilities if you can exceed expectations.
  4. Provide something useful/helpful/interesting for them – think about what they need, want, have to solve, and try and be a solution.
  5. Own it. It’s all your fault. Even if it was your employee that did the wrong deed. You didn’t train them properly, or you hired the wrong person. Tough, but in the eyes of the customer none of that matters to them.
  6. Gain testimonials and/or press coverage to help build credibility. Ask for feedback to understand what you can hone and improve.
  7. Act quickly. If you can’t, get in touch and explain when what and why.
  8. Keep in touch. It’s not your customers’ responsibility to remember to do business with you. Let them know about what’s coming up, special offers, loyalty schemes. Provide more value to help them.
  9. Demonstrate your values. Display and explain them if relevant. Be charitable and the reasons behind your choices.
  10. Be energetic, can-do – say YES.
A group of people at a hen party
I don’t just cover mine in chocolate, but it helps!

If you want to get a head start in the customer service stakes adding chocolate into the mix is a great idea. If you want some more, try my 100 Ways to WOW.

How to deal with Empty Nest Syndrome

How to deal with Empty Nest Syndrome

Posted on by Dawn Fry

It’s that time of year when young ones are stretching their wings and preparing to move on.

They may be starting school for the first time, moving onto ‘big’ school, or indeed leaving home to start Uni, college, or even a real job!

Whatever the reason, it’s hard for us to adapt to these big changes and see them growing up too fast. 

Here’s how I tried to deal with empty nest syndrome (I hope they might help you too):

Acknowledge your feelings

three faces with happy, neutral and sad, with tick boxes beside

Accept that you can’t make Empty Nest Syndrome go away. These feelings are valid and real.  

You have spent years nurturing, supporting, cooking, cleaning, and clearing up after your little angels and now they don’t need you in the same way anymore. That is a huge adjustment to make for starters.  

I felt really bereft when my eldest first left home for Uni, and I kept laying the dinner table for all five of us before realising he wasn’t here and getting upset (again). My other kids laughed at me and told me to a grip. 

The joys of family banter!

Give yourself permission to be sad, tearful, thoughtful, reflective. Make some time and be kind to yourself. Whatever you are experiencing is not going to last forever.

Do something new  

Tennis ball

There should be a little more space in your life with your responsibilities shifting. What might you decide to do?  

Is there a hobby or craft that you have neglected for too long?  

Perhaps there is a new skill or experience you would like to try?

What about taking up a new sport or joining a club to play a sport that’s been neglected for a while?

Start baking or cooking up a storm in the kitchen. Chocolate always helps – here’s some inspiration.

Take on a challenge

There are many opportunities to join challenges. They might relate to health, fitness, personal growth, or mindset. You might decide to support a charity and take part in an organised event.  

Magic wand

I offer a free 6-day challenge called Creating Magic – where you focus on you for a change and find out how to bring some sparkle into your life.

Think about starting your own business. This can be something on the side, earning from a hobby or craft, or something more serious. Having my own business to focus on during these times has been genuinely helpful. Being my own boss also means if I’m struggling and need time out, I can take it.

This is the ultimate for a great challenge and distraction!  

Plan your trip

A pile of recently washed up dishes and other kitchen utensils

This is just for you with the older ones, heading away from home. Obviously, they need some time to settle in, but get a date in the diary when you can visit and take them out for dinner, buy a huge food shop, do the heaving pile of washing up and a huge load of washing for them!

It really helps to have visits planned. We have really enjoyed exploring new locations in the UK as part of this process.

It’s good to talk

A cuppa or a glass of wine with friends and family is definitely a help. They may be experiencing similar feelings to you if they have children of the same age. Don’t forget to reflect on the opportunities and achievements of your children. They will have worked hard to achieve a place at Uni in really difficult circumstances. Maybe heading to a new school without all the usual visits and reassurances.  

Here’s to our kids and their super resilience – they are amazing!

I once met a lady at a craft fair, she had gone out and bought a job lot of scarves, so she could spend her evenings selling them and not sitting at home sad that her children had left. She told me that it felt like her arm had been cut off. I think I can totally relate to that. You do feel like something is missing. When they come and go, you experience that time and again, but it does get a little easier and if they are happy, then you are allowed to be too.

If you have some top tips to add, please pop over to my Facebook page to share.

Best of luck.

History of chocolate

History of chocolate

Posted on by Dawn Fry

Chocolate has a fascinating history.

Used as currency and later badged as liquid gold, such was its value!

At one time it was for MEN ONLY (but thankfully women have made up for that since).

It was only enjoyed by royalty and society’s elite for many years as it was too rare and expensive for the common people. We owe gratitude to the Quaker families, who decided chocolate was a better alternative to gin and made it more accessible for all.

Here’s a brief history of chocolate

Origins

Botanists believe that the first cocoa trees grew wild in the Amazon Orinoco approximately 4,000 years ago.

Cocoa beans were first cultivated by the Mayans when they migrated to the Yucatan peninsula in the 7th Century AD.



The Aztecs

Mayan writing for the word Kakau referring to chocolate

Aztecs conquered large parts of Mexico 700 years later and imposed a feudal system on the Mayans and other tribes.

All taxes were paid in cocoa beans! Cocoa beans became the common currency:
4 nibs (or beans) = a rabbit
100 nibs = a slave
Fraudsters would fill hollowed-out cocoa bean shells with earth.

Chocolate was consumed in liquid form – mixed from a block of prepared nibs (crude chocolate tablet). Chillies, other spices, and flowers were mixed with dried, roasted, and ground cocoa nibs, they also added cornmeal as an emulsifier (to absorb the greasy cocoa butter).

Ruling Emperor of the Aztecs, Montezuma would consume huge quantities of chocolate at ceremonies – often a 1,000 jugs in a night!

Who drank it?

Native Aztec with chocolate equipment and weapons

Chocolate was strictly reserved for men only!

It was only available for the ‘elite’ – and acted to show their prowess and standing as a tonic aphrodisiac!

Referred to as Xocolatl – which literally means ‘bitter water’.

The first Chocolate Entrepreneur?

Hernan Cortes, who conquered the Aztecs and introduced chocolate successfully to Europe.
Hernan Cortes

Tenochtitlan (now known as Mexico City) was the Aztec capital – which was invaded by the Spanish Crown in 1519, led by Cortes.

Cortes was intrigued by the Aztec’s consumption of chocolate.

Columbus introduced the cocoa bean and Aztec drink to Europe 20 years prior to Cortes, but at the time it was intensely disliked. European palates were not used to the spices and chillies used in the drink.

Cleverly, Cortes added sugar and vanilla to the brew and recounted tales of Montezuma imbibing the sacred drink. Cortes realised the possibilities of exploiting this ‘liquid gold’. He established plantations in Mexico, Trinidad, and Haiti. African slaves became as important to cocoa cultivation as the sugar industry.

Chocolates reaches Europe

For the first 100 years after Cortes’ discovery, the drink remained a preserve of the Spanish Court – it was extremely expensive and only afforded by aristocrats.

News of the drink spread to Germany, Austria, Flanders, Italy, and then France in the first half of the 17th Century.

Chocolate appears to reach London around 1650 – when it was branded as a nourishing drink.
Pepys describes the drink as a hangover cure in his diary notes.

There were two varieties – ordinary and royal (royal with a higher cocoa content and little sugar).

During the 18th Century, Europe saw a rapid increase in consumption. Still, only wealthy people could afford it as it was heavily taxed.

Chocolate Pioneers

By 1852 taxes decreased due to merits promoted by Quaker industrialists and larger imports. In 1850 1,400 tonnes were imported, by the 1900s this had multiplied nine-fold!

Most of the early cocoa entrepreneurs are household names:
Hershey, Cadbury, Fry, and Rowntree – owing their success to Swiss pioneer inventors: Caillr, Suchard, Peter, Nestle, Lindt, and Tobler.

Fry was the first to create a chocolate bar-shaped mould for chocolate.

Rudolphe Lindt was responsible for creating the process of conching to ensure we have smooth chocolate to enjoy.

In the UK, four great Quaker families: Cadbury, Fry, Terry, and Rowntree became involved with cocoa as they saw it as a healthy alternative to the menace of gin! They played a large part in making chocolate a food of the people, creating model working environments and housing for workers.

Fry was the first to put chocolate in a tablet form in the shape of the bar as we know it today (sadly no relation to Dawn Fry, but a good name to start a chocolate workshop business with!)



Food of the Gods

Cacao beans

Chocolate has today become part of a daily culture for all levels of society in the Western world.

“Theobroma cacao’ is the Latin name for cocoa. Theobroma literally means ‘food of the gods’. It contains ‘theobromine’ which is a natural anti-depressant!

Hurrah for chocolate – if all this history has made you crave some of the good brown stuff, then here are some delicious chocolate recipes to make at home.

It is good for us to take a moment to realise how easy it is for us to access chocolate in today’s world and be grateful that we can enjoy this wonderful food stuff whenever we choose. Its history may have inspired you to try some more expensive chocolate, here’s how to taste it properly.

Enjoy!

How to taste chocolate

How to taste chocolate

Posted on by Dawn Fry

We are not talking about your everyday chocolate treats here. The taste of these is familiar to us and we tend to shove it all in without thinking too much!

How to taste chocolate properly, like a professional connoisseur is what we are going for here:

What chocolate?

It will likely be dark chocolate. There are many ‘notes’ to chocolate. It is a wonderful ingredient that can produce many flavour experiences such as nutty or fruity.

chunks of white and dark chocolate on a board with a wooden spoon filled with grated chocolate

There are, however, some fabulous examples of milk and white chocolate too at the gourmet end.

Don’t think just in terms of cocoa content. Quality is not necessarily about the cocoa content, but about the quality of the bean. Some dark chocolates have been highly roasted to disguise a poorer quality bean.

Raw chocolate has unroasted or very lightly roasted beans to really showcase the bean’s properties. There are some interesting (and slightly more challenging) options to try, depending on your taste.

Be prepared to pay a lot more for your gourmet chocolate bars.

Where do I go for gourmet?

Visit a posh chocolate shop and they should be knowledgeable about what they are selling and help you choose according to your taste.

High-end chocolate shops will often offer tasting sessions. These are well worth it, as you can try a few and find out what chocolate you enjoy the most.

A good supermarket will also have a decent amount of quality chocolate bars on offer too.

There are good online retailers such as Cocoa Runners. They offer a tasting club and have a fantastic array of chocolate bars on offer. When I’m running a gourmet tasting, these are my go-to suppliers.

Chocolate Guru

I’m going to share the wise words of a chocolate guru – Chloe Doutre-Roussel. The chocolate buyer for Fortnum and Mason’s for a number of years. Doutre-Roussel is highly regarded in the chocolate world. I believe she is around a size 6 and used to taste her way through a 1lb of chocolate every day. She would get up early, swim, and drink only water until her tasting was completed. Nothing was allowed to taint her tastebuds and ruin the full effect of the chocolate.

Here’s how to taste chocolate
(taken from The Chocolate Connoisseur- By Chloe Doutre-Roussel)

When presented with a square of chocolate:

  1. Look at it: what do you see? Colour? Shine? Texture? Blooming or discolouration?
  2. Touch it: what do you feel? How does the broken surface look: smooth or rough and bubbly? Sticky?
  3. Listen to it: what do you hear as you snap a square in half?
  4. Smell it: what do you find?
  5. Taste it: put a tiny piece in your mouth, chew it, then stop and allow it to melt.
  6. Concentrate on how you feel, and if there is any change in flavour of what your tongue feels over time.
  7. Look for flavours:
    • do you recognise them?
    • perhaps they evolve over time?
    • interact with each other, or do they seem to come in separate phases?
      is one more present and clear than the others, or do they combine?
    • rate their intensity.
  8. Good chocolate has three distinct phases. Try to distinguish them:
    • what you feel in the first seconds
    • what you feel while it slowly melts
    • now swallow, what you feel now. This phase is called the ‘end of mouth’.

The Finish

chocolate making

Like many, I only used to eat the cheapo chocolate that we find everywhere. Since I made chocolate my business, I’ve learned to really appreciate the finer chocolates out there. I find the everyday chocolate a little too sweet these days. I still enjoy a naughty treat now and again, but prefer the better quality stuff. It has so much more to it.

I want you to notice the finish – when you enjoy good dark chocolate, the flavour will stay in your mouth so much longer. We want a nice long finish!

Come us tell us what good chocolate you have been tasting over on my Facebook page.

Imagine if tasting chocolate was part of your business. It’s a tough job but someone has to do it!

How to ‘temper’ chocolate at home

How to ‘temper’ chocolate at home

Posted on by Dawn Fry

This method is not strictly tempering the chocolate – it’s more mindful melting!

It still produces great results if done properly, with the right sort of chocolate.  

All you need is a microwave! You may have burnt chocolate in the microwave before but follow these simple steps and you will have great results from now on!   If you do have a disaster with your chocolate, take a look at some tips for fixing things.

Here’s how to ‘temper’ chocolate at home:
  1. Always use a plastic bowl (glass bowls hold too much heat and will eventually overheat the chocolate). 
  2. Use a minimum of 300g of good quality chocolate – chopped into small even-sized pieces. You can save any leftover chocolate you don’t use in an airtight container for another time. Buy your chocolate in button-form, it will save all the chopping!
  3. Put the chocolate into the microwave on full power for very short bursts at a time. Initially 30 secs to 1 min (or slightly longer for bigger volumes). Between each burst stir your chocolate, even if it has not started to melt yet – still give it a good stir. 
  4. It’s very important to get a lot of movement into chocolate – so keep stirring away, it will work wonders for the finished look!
  5. As the chocolate starts to melt, reduce the bursts in the microwave to 10-15 seconds. Stir every time you stop to see how the chocolate melt is progressing. 
  6. When the chocolate has almost melted, but there are still some un-melted lumps present, stop putting the bowl into the microwave. Now stir until the heat of the chocolate has melted the remaining lumps in the bowl. 
  7. Another good ‘temperature’ test is to put your hands around the outside of the plastic container. You should feel almost no heat whatsoever. The chocolate should be about the same as the temperature of your skin. 
  8. If the melted mixture feels too warm, then add some more chocolate and stir to melt the freshly added chocolate. Use the residual heat of the melted chocolate. Don’t put the bowl into the microwave again! If you can’t melt all of the freshly added chocolate, then pop the bowl into the microwave again for just a few seconds and repeat as above.
  9. The chocolate will not last very long in this state, it will start to get too thick to work with. Pop it back in the microwave for a few seconds to bring it back again. Be careful, it’s very easy to overheat! 
  10. If you make the chocolate too hot, you can add more fresh chocolate to the mix to bring the temperature back down again, as mentioned in point 8 above. 
  11. This will produce chocolate that you can use for moulds, piping, or dipping. It will seem quite thick in consistency – the bigger the quantity of chocolate, the longer you will have to ‘work’ with it.  
  12. Remember to leave your chocolate creations at room temperature to set (in a room that is not above 20°).
  13. You should ideally store chocolate in a cool, dark place and not in the fridge. Putting chocolate in the fridge can cause it to ‘bloom’ – where you will see white marks forming on the surface where the sugar and/or cocoa butter comes to the surface. 
  14. Bloom occurs because the chocolate has not been tempered properly, or the room is too warm when it is setting, or indeed it is cooled too quickly. It is still safe to eat, it just doesn’t look as appetising – ‘see what to do when it goes wrong for some tips on recovering from this scenario!
chocolate callets in a plastic bowl with stirrer
even-size chocolate
Chocolate callets in a plastic bowl
Keep stirring
Melting chocolate in plastic bowl
Melting callets
Melting chocolate in a plastic bowl
Almost there

Finally, come and share your creations with us all on my Facebook page! Enjoy